A reference guide to increasing Audience Engagement.

1. Quick Tips
To Engage Your Audience
Reference Guide

2. Ask For Engagement
It may seem obvious but asked for engagement
Tell your audience how you want them to
engage:
Give an opinion
Ask a question
Participate in a poll
Share your content
You increase the odds of engagement by
telling people how to engage: People are 12%
more likely to retweet something if they are
asked to retweet

3. Ask Questions
People love to give their opinions. Asking
questions of your audience will get them
thinking and will make them more likely to
participate.
Where to Ask Question
Durring webinars
Via poll questions
On social media
In blog posts

4. Listen and Be Responsive
Make your audience feel like you are listening
and care about what they think and want.
Listen to your audience:
Listen to what your audience is saying on
social media
Review comments and concerns and
adjust accordingly
Respond in a ;mely mannor
Responds right away
Turn comments into a dialogue
Make your audience feel like their
opinions matter to you

5. Be Relatable
Make it personal. Your Audience will be much
more engaged and feel more connected to
you if you make it feel personal
Share personal experiences
Give tangible examples
Tell anecdotes to demonstrate points
Ask for examples or experiences from
your audience

6. Show Gratitude
You’d be amazed how far a simple thank you
goes.
Thank Your Audience for their
par=cipa=on
reward your brand evangelists
Wrap-up / Q&A: Open it up to the
audience, inviting face-to-face
participation from around the world!
Showing your audience that you appreciate
their participation will encourage them to
continue to participate and share your
content in the future.

7. Use More Images
Content that includes images is way more engaging than content that does not.
Here are some best prac;ces to get you
started in the right direction:
According to Sprout Social Facebook
Photos are liked more than twice as
much as text only posts.
On BigMarker we find that webinars
with a good cover image tend to get a
higher number of registra=ons than
those that do not add a cover image.

8. WE ♥ AWESOME ENGAGEMENT
BigMarker is the largest marketplace for webinars and
online events, workshops, and presentations.
Learn more at bigmarker.com/host.