The sharing economy has exploded over the last year with big businesses like Hyatt and GM getting into the game, and pioneers of the movement like Uber and Airbnb achieving valuations in the billions. What’s even more interesting is the idea that sharing is not just driving commerce but also culture. We see this everywhere from the co-creation of products by companies and consumers, to the new platform driven ecosystems that are driving tomorrow’s innovation, like GE’s Industrial Internet model Predix. It seems fair consequently to say that we have undeniably entered an age of collaborative consumption and We-Commerce, once which is not a trend or fad, but rather vital economic engine powering our future. Following is a compendium of thoughts from top collaborative economy experts on what to expect in the weeks and months ahead. http://brandthropologie.com/work-with-us/

1. 2 0 1 6 T O P
S H A R I N G
E C O N O M Y
T R E N D S :
T H E E X P E R T S
W E I G H I N

2. SHARING ECONOMY IS NOT
JUST DRIVING COMMERCE BUT
ALSO CULTURE.
( B I L L E E H O W A R D )

3. Billee Howard
T H E S H A R I N G E C O N O M Y W I L L
C O N T I N U E T O E X P L O D E B U T
W I L L M O V E A W A Y F R O M T H E
N O T I O N O F “ A L T R U I S M ” T O
P R O F I T I N G F O R T H E M A N Y
A N D N O T T H E F E W .

4. Startups need to fill their war chest
for global adoption, acquisition
and to influence regulatory bodies.
( Jeremiah Owyang)

5. THE SHARING ECONOMY IS
BECOMING MAINSTREAM,
THOUGH THE MAJORITY OF THE
USERS ARE STILL THE HIGHLY
EDUCATED PEOPLE – THE TOP OF
THE SOCIAL PYRAMID.
(ROB VAN DE STAR)

6. Tech platforms continue
to learn that building a
brand is not the same as
developing a platform.
(Rob van de Star)

7. WE WILL SEE MORE
MISSION DRIVEN
COMPANIES, SOCIAL
ENTERPRISES DEVELOP
APPS / PRODUCTS AND
SERVICES THAT SERVE
PEOPLE AND PLANET.
( BENITA MATOFSKA)

8. I N 2 0 1 6 W I L L S E E M O R E L A R G E
C O M P A N I E S E N G A G I N G I N T H E
S H A R I N G E C O N O M Y A N D M O R E
D A T A D E M O N S T R A T I N G T H E
E C O N O M I C V A L U E A N D
S I G N I F I C A N T P R O F I T S G E N E R A T E D
B Y D O I N G S O .
( B E N I T A M A T O F S K A )

9. RECRUITING WORKERS WILL
CONTINUE TO BE CHALLENGE FOR
COMPANIES, AND THEY WILL HAVE
TO BURN THROUGH A LOT OF
“SIGNUP”. ON-DEMAND /SHARING
ECONOMY WILL DISRUPT LINKEDIN,
YELP.
(JOHN CHANG)

10. SHARING ECONOMY
WORKERS ENJOY A
FLEXIBILITY THAT IS
UNKNOWN TO REGULAR
EMPLOYEES.
(ALEX STEPHANY)

11. THE SHARING
ECONOMY IS
BECOMING A REAL
ALTERNATIVE TO
TRADITIONAL SYSTEMS.
(ESTHER MARTOS)

12. I SEE THE SHARING ECONOMY AS
THE RESULT OF INNOVATION
WITHOUT PERMISSION.
(ESTHER MARTOS)

13. AS MORE MILLENNIALS JOIN
THE WORKFORCE, THE
CONVERGENCE OF ON-DEMAND
APPS AND PEER-TO-PEER
PLATFORMS WILL MAKE
LOCATION INDEPENDENCE
MORE ACCESSIBLE.
(ANDREW CARLONE)

14. HTTP://BRANDTHROPOLOGIE.COM/
CLICK ON THE IMAGE TO TALK TO BILLEE HOWARD