Employee Training - Why Short Video Gets Big Results | Webinar 12.09.14
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We all love video. Whether it’s cute dogs, TED Talks, or how to bake perfect chocolate chip cookies – video elicits emotions and inspires action. But why? And how can we transfer our love for video outside of work to improving performance while at work? I n this webinar we’ll explain the “why and how” of using short video to your benefit when training employees. www.bizlibrary.com
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Employee Training - Why Short Video Gets Big Results | Webinar 12.09.14
- 2. ? How are you incorporating video into your learning programs?
- 3. WHAT WE HOPE YOU’LL LEARN There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
- 5. 11 MINUTES
- 7. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the INTERNET, MOBILE, and SOCIAL – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
- 8. 9 out of 10 Americans already use their smartphones for work. Cisco BYOD Insights Report 2013
- 9. 81% 68% 61% 76% 61% 51% Organizational Goal Achieved Employees Highly Engaged Key Positions Filled Quickly Using Video Content Not Using Video Content SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
- 10. HOW? WHY?
- 11. 36,000 visual messages/hour 40% Nerve fibers connect through retina 60,000 times faster than text
- 12. WHY VIDEO? According to popular research – in 72 hours the average human can retain… 10% of text 65% of images 95% of video
- 13. ADULT LEARNING SHORT-FORM VIDEO
- 14. ADULT LEARNING SHORT-FORM VIDEO Adults are internally motivate and self-directed Self-directed, access as needed and when needed Adults bring life experiences and knowledge to learning experiences Interaction with others when a social component is available
- 15. ADULT LEARNING SHORT-FORM VIDEO Adults are goal oriented Goals promoted through short, timely bursts of relevant content Adults are relevancy oriented Easier to be relevant when content is short and targeted Adults are practical Little to no workflow disruption Adult learners like to be respected Employees manage and control pace and timing of their own learning
- 16. DOES THIS TRANSLATE INTO EMPLOYEE TRAINING? Short bursts (5-15 min.) Visual input works best for cognitive transfer from short- term to long-term memory Preferred method for most people to intake new information
- 17. ONLINE TRAINING WORKS BETTER THAN CLASSROOM 60% faster greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: Learning Delivery 56%
- 18. LOWER COSTS EXTENDED REACH PRESERVATION OF KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS ADVANTAGES OF VIDEO
- 20. LEARNING NUGGETS
- 21. DEVELOPING A VIDEO FOCUSED CONTENT STRATEGY SELECTING CONTENT BUY VS. BUILD DEPLOYMENT AND DELIVERY MARKETING AND SUPPORT
- 22. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.
- 23. 10% BUILD 40% BORROW 50% BUY 50% BUILD 40% BORROW 10% BUY Small And Mid-Size Large 50% 40% 10% SELECTING CONTENT BUILD – BORROW – BUY
- 24. DEPLOYMENT AND DELIVERY DEMOGRAPHICS, BEHAVIORS AND TECHNOLOGY
- 25. MARKETING AND SUPPORT INFORMATION FLOW, CONTEXT AND RELEVANCY
- 26. CASE STUDY: DENTAL INSURANCE CALL CENTER CHALLENGE: Making time for training SOLUTION: TAG TRAINING – 5-10 minutes for a video Tag cube neighbor Discuss at the end of the day BENEFIT: Maintain workflow and service standard
- 27. WWW.BIZLIBRARY.COM/FREE-TRIAL 7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS
- 28. www.bizlibrary.com/webinars THURS: 12.11 TAKING THE PAIN OUT OF PERFORMANCE REVIEWS TUES: 12.16 EMPLOYEE TRAINING AND DEVELOPMENT: HOW TO MEASURE EFFECTIVENESS AND IMPACT
- 29. Jessica Petry Sr. Marketing Specialist jpetry@bizlibrary.com @JessLPetry @BizLibrary Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl #BIZWEBINAR