6 Steps to Starting an Ecommerce Business in 2020
Ecommerce! It often sounds like a puzzle. Collecting the pieces - What products to
be sold? Which platform is the best? How to choose an eCommerce web
development company? And the list goes on. Though starting an eCommerce
business is quite similar to brick-and-mortar, but just because it's digital, it seems
like a challenge. Are you facing it too - difficulty in starting an eCommerce
business? Don't worry! We have got you covered.
Follow these six steps for a successful eCommerce website development.
Step 1: Decide on a Business Plan
The first step to an eCommerce website development is to know what you want
to sell and to whom. You can start by researching different eCommerce
businesses and choosing your niche—for example, printed t-shirts, vintage
collection, customized jewelry, etc. After deciding the niche, pick a business
model, whether you want to sell your products to customers or other businesses,
i.e. B2B or B2C. Along with this, also figure out your target audience and revenue
Step 2: Plan your Budget
Budget planning is essential for your venture. Starting an eCommerce business
means considering multiple aspects such as products, legal documents,
eCommerce platforms, staff, business launch, post-launch marketing, and
emergency. Planning the total budget based on these factors would be difficult,
but it's essential to give you an idea about what you need and what you want. By
allocating a fixed proportion to all the elements necessary for the business, you
can move ahead without worrying about the budget later. When you allot the
amount to every task, make sure to keep one-third of it for emergencies.
Step 3: Legalize your Ecommerce Business
To make your business legal, first, you will have to name your eCommerce store.
Choose a unique one that resonates with your brand and ensures that it's simple,
unique, and original. The unique name you choose further helps in selecting the
domain name. Domain name - "yourwebsite.com" is your website's address, and
without it, you can't build an online store. A good domain name will increase your
brand awareness, create mobility, and increase traffic, so choose wisely. Once
you've it ready, register your eCommerce business and get all the required
Step 4: Choose an Ecommerce Platform
An eCommerce platform is the foundation of an online website. If the foundation
is not strong, it may cost you a lot. So, check out different eCommerce platforms,
learn about their pros and cons, along with their features. Considering all these
factors, choose the one that best suits your requirement. Some of the most
famous eCommerce platforms are - Magento, Shopify, WooCommerce,
BigCommerce, BigCartel, MeanStack, etc. To get a clear idea of the platform, it is
recommended to consult an eCommerce website development company.
Step 5: Select the Vendor
You have chosen your eCommerce platform, but who will customize and design
it? An eCommerce developer! But how to choose the right eCommerce website
development company? Start by listing all the eCommerce development
companies. Then, check out their testimonials, case studies, product portfolios,
ratings and reviews, technologies. After researching thoroughly, choose the one
that is well versed with the technology and provides credibility. In partnership,
discuss with the team; ask for their solutions, budget cost, and the estimated
After finalizing, get your eCommerce website development done!
Step 6: Launch and Market your eCommerce Business
Your eCommerce website is ready. Launch it, and here starts your real work, i.e.,
promoting your business.
There are different tactics to promote your business - blogs, social media
postings, ads, word-of-mouth, emails, SMS, affiliates, and so on. There are many
paid advertisements that can bring in more traffic but don't invest just when
you've started. Start low and free by engaging with your customers through blogs,
social media. Offer discounts and deals, and then go for paid marketing.
Keep marketing with new creative ideas and build your brand!
With every successful step, you'll be closer to your eCommerce business. The
journey of eCommerce website development will be overwhelming at times, but
it's not rocket science. Moreover, you will have nothing to lose. Only profits!
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