Search Engine Optimization is another kind of programming. Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website – your chances for desired results are none. If you want to get better rankings on Google in the year 2018, you need to follow certain measures. This blog is a complete guide for you to be able to do so.

1. 7 Advanced SEO Techniques
to Get Better Ranking in
2018!
Search Engine Optimization is another kind of programming.
It does not involve typical coding structures, classes and
objects. But it has its own syntax. It has its own methods &
modules. It is the science of making sure how your product
page or the website comes on top of the desired search to
bring right audience.
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Let’s establish one fact clearly SEO is not about stuffing
keywords and having multiple product pages to spank up
your rankings. There are rules and text limit and ratio for
everything. And they all boil down to one simple fact
relevancy! Until and unless your web page features relevant
keywords, mobile friendly interface and minimum security
features across the website your chances for desired results
are none.
To help you understand that, we as an SEO service provider,
have come up with some fantastic SEO techniques for the
year 2018. Are you ready?
Here are 7 Advance SEO OnPage techniques for Better
Ranking!
1. Write Longer Meta Descriptions
Yes. You heard it right! Say goodbye to the short metadata!
During November 2017 end, RankRanger's tools and other
reported a significant upsurge in the average search snippet
length (which was around 230 characters). And why should
be concerned about that? Well, just so that you know,
Google is not cutting off about twothirds of long
descriptions like it used to.

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You also might be surprised to know that Google also
rewrote a meta descriptions of some websites as the original
metadata was short and not descriptive enough. Also, long
metadata does not mean that you can rave on! The content
of description should be crisp and meaningful and provide
all the information that it is supposed to. Remember, do not
give too much away. Just do it right. The companies that
provide Organic SEO Services know how to create meta
descriptions that drive clicks. So, you can also consider
seeking their help.
2. Work on Speed Loading
Websites are not just a medium of providing information.
They are a resource that help the visitors find out exactly
what they want. And that too, in the lowest span of time. The
lesser the time spent on search session, the better. If the
loading speed of your website is mediocre, you might have to
experience high bounce rates. And what if Google knows
about it? Well, you will have to pay the fine.
So, how do you resolve this? As the first step, you need to
examine the current speed of the website. Ensure that you
use some of the tools that Google provides. PageSpeed
Insights is one of the best websites that helps you to access

4. your site’s loading speed. It scores your website from 0to
100. If the site loading speed is 80and above, you are on
good charts.
The website also provides you with recommendations for the
changes you can implement for enhancing the speed.
Otherwise you can find a company that provides affordable
SEO Services and get the speed examination done.
3. Internal Linking is Must
While reading an interesting blog, there are times when we
find a link that encourages us to read another blog. Then
next, and next. This, is known as internal linking. And it is
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crucial because it helps you to create a better structure for
your blog. Not just that, it also keeps your bounce rates low;
which is very good for your SEO’s health.
Inmy opinion, the best examples of welllinked online
literature are Wikipedia and Copyblogger. If you follow a
similar pattern, you will not find it difficult to interlink your
blogs. After writing an article, try linking it to other relevant
blogs on your website. Your visitors will visit the ones they
find interesting and read them. But you must make sure that
you do the linking part right. If you put Nofollow links,
search bots cannot pass the link juice. So, make the relevant
pages dofollow and keep your old content ranking.
4. Use Keywords That Matter
Yes, keywords are important. And yes, you need to use them
in the right way. While developing the content of your
website, you need to maintain its tone along with the focus
keyword that comes naturally. Ibelieve that targeting
keywords is very important as using them in the right way
ensures that you get a better ROIon your digital marketing
efforts.

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When you hire a company that offers digital marketing
services, they hire SEO writers who work on your project and
ensure that they use relevant keywords.
For your pages to perform better, you can also conduct a
keyword research on Google AdWords Keyword Planner. It
provides you with the search volumes and information about
the keywords that your competitors target. You can also use
keywords to see search volume, or analyze what your
competitors are targeting with SEMRush. The Keyword
Planner also provides you with different keyword variations
that you can use on your page for optimizing it.
5. Optimize the Images
A picture is not just worth a thousand words. It also attracts
thousands of visitors if optimized in the right way. Start
optimizing blog images for on page SEO. Here is a step by
step procedure as to how to do it.
• You should not name your images randomly. Change
the image file names into relevant ones. For example,
seotips2018.jpg. By doing so, your image will show up
when someone is looking for SEO Tips 2018.
• Provide an Alt text for describing the image. Alt text is
what you see on the page if the image fails to load. This

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way, it becomes easy for search engines to identify your
image.
• It is always a good idea to use captions as people read
them 300% more than the main content.
• WordPress makes it easy for you to add captions and alt
text as they give you an option to do so while adding the
image.
Make sure you keep the size of image files light so that they
load faster. If the need be, use tools that can help you reduce
the size of images. Needless to say, it should not affect the
quality of the images.
6. Check SEO Responsiveness
All through the year 2016, we often heard one word. And
that is “Responsiveness.” You’re correct! With Google’s
announcement of mobile friendliness as one of the major
ranking factors, all the brands are making their websites
mobile friendly. But the question here is, does your SEO play
a role in that? If not, you need to buckle up. Hire SEO
professionals who know the answers to your SEO issues and
can optimize your responsive website accordingly.
When they apply SEO friendly tactics, you’re sure to
experience a boost in your search engine rankings. But, you

8. must ensure that the professionals you have hired take care
of the following:
• Checking Responsiveness with SEO perspective
• Addressing the common mistakes
• Checking Mobile Index
7. Structured Data and Schema Markup
Last but not the least, “Structured Data and Schema Markup”
are one of the most buzzing topics in SEO. To elaborate, there
are 3 major parts to a website. Namely Text, Markup
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and Structured Data. Text of course, is depictive of the
content. Markup shows the browser the way content should
look on the website and Structured Data lets the bots like
Google know what the data is. Structured data helps to make
your website look better and enables search engines to
categorize your websites.
You might be undermining the benefits of structured data;
but once your SEO strategies start working, you will realize
that it should be an integral part of any SEO plan. Search
Engines like to read and crawl organized data. So, get rid of
Normal HTMLmarkups and enable Google to crawl your
website easily! It isn’t surprising how Structured Data and
Schema Markup have become trending topics. Also, its
application has become mandatory for most of the
industries.
Follow the abovementioned SEO tips in 2018 and you are
sure to rank well and high!
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