PPC marketing is nothing but a combination of conversion friendly design, marketing tactics and good offers. Are you looking forward to know about PPC adverts that work? We bring to you the best ways to create PPC adverts and boost your leads!

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8 Tips to Create PPC Adverts
That Make People Click!
Marketers bombard us with tons of adverts every day.
Whether they are roads, bus stands, washrooms or theatres;
every inch of space has some or other kind of advertisement.
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In fact, we have come to a stage where they no longer
overwhelm us. We have a glimpse at them for few seconds
and then look away. A similar scenario stands true for online
space. Every website you visit, there are pop­ups. And
somehow, we always tend to click on “No Thanks”
But look at this from a website owner’s perspective. Isn’t it
disappointing to witness visitors leave from your website? Of
course, it is!
And that is why you need to hire professionals who offer pay
per click management services. Remember, if you use PPC
adverts strategically and effectively; they are one of the best
inbound marketing tactics.
Through this blog, we will provide you with some tips to
create PPC adverts that will get you clicks. So, here we go:
1. Make a Sales Copy That Rocks
This is the first thing that any company offering PPC services
does. You need to create an impeccable sales copy.
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When you write an ad copy, ask yourself a question that your
customers would. “Why should I buy from you?”
After you can answer this question with an understanding of
your audience, you would be able to reach them in the right
way.
Now, about creating a good ad copy. Let us say you write a
sales copy of 95 characters. You can write 25­character
headline and two description lines of 35 characters. Also,
your sales copy should have the following aspects:
a) Display the price
When the online shoppers start searching for products or
services online, they usually have a price range in mind. So,
create an advert that displays the price.
By doing so, you will attract genuine buyers. Add the price –
whether with or without discount in the add. However, make
sure you do not make it too flashy as it might come across as
desperate.
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b) Use Call­to­Action
Although very much in trend, call­to­action is a perfect way
to tell your clients what they should do.
Use call­to­action with statements like “You’re just a click
away to the most rejuvenating Spa!” or “Save on your
favorite perfume today!”
By doing so, you will be able to lead your visitors to click on
your advert.
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c) Give Them the Assurance
No visitor should feel like they are getting into a risky
business by shopping from you. If your customer is buying
from you for the first time, you need to build the trust for
your brand and give them the assurance that they are
dealing with a trustworthy company. You can provide them
with special shipping deals and free return policies so that
they buy from you in a stress­free way.
d) Have It, Flaunt It
Unless you tell your customers about your products and their
benefits, they are not going to know about it. So, if your
product has new features, make sure you write a crisp and
short description about them in the advert. If you approach a
good digital marketing company having quality writers, they
would be able to provide a good description of your products
and their features.
2. Track the Journey of Visitors
PPC marketing involves experimentation at a lot of stages.
You need to use different keywords and budgets to find out
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which approach works the best for you. Also, remember that
your goal is not just to attract visitors and clicks. They should
also buy from you and make inquiries for your products.
During your PPC journey, you will get to know about words
that are worth a lot of fee but futile when it comes to
boosting your sales. Avoid using such keywords. Tools like
Google Analytics of great help when you want to track the
journey of your customers. So, make the most out of it!
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3. Be Competitive with Prices
Speak with any company that offers expert SEO services and
they will ask you to be competitive with your prices. When
customers buy from you, they make price comparison with
other companies. If they figure out that your prices too low
as compared to your competitors, they will not buy from
you. Probably, they would consider your products and
services to be of mediocre quality.
Your prices should not be too high or low but just within the
right range. Also, the price should be such that it does not
lower the value of your brand. Because, if you do not value
it, nobody else will!
4. Make Buyers Feel Special
You must have heard people narrating things like “I spent a
huge sum of money buying this but I do not regret it at all!”
Why do you think they would say such a thing? Well, this is
because they think they found the best deal online. So, you
must make the customers feel like they have struck gold.
Even if they have not.
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Whenever you put prices on your website, keep the strike
throughs and show a huge difference between the past prices
and the new ones. It would make the buyers feel like they
saved money by buying from you.
PPC marketing is nothing but a combination of conversion
friendly design, marketing tactics and good offers. We hope
the above mentioned PPC tactics will help you to generate
good amount of leads.
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