It is very important to create conversational UX with your website if you want to render better experience to your visitors. This blog will provide you with all the information you need to be able to do so.

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An Ultimate Guide to Create
Conversational Website
Design Interface
“Design creates stories, and stories create memorable
experiences.” says a quote by Christian Saylor, who is a
Senior UX Design Specialist at Universal Mind –a popular
digital marketing company. Today, we live in the world of
virtual realities, artificial intelligence, and personalized
interactions. In such a scenario, how important it is to offer
an extraordinary website design interface?
Well, the attention span of web users is 7 seconds. Which is
lesser than that of a goldfish. During such times, if you do
not offer a remarkable user experience; cart abandonments
will follow. And depressing sales figures thereafter. Who is to
blame here?
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Certainly, not you. If you are a business owner who lacks
technical knowledge, you need to approach a custom web
design company. A company that offers your customers with
an interactive user experience. Experiences that create long
lasting imprints.
So, how do you know what makes a good website design
interface? To help you, we have come up with a useful guide
on making your website conversational.
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Create a Personality
Say “Okay Google” and the Google search bar pops up for
you. Speak “Hey Siri” and the iPhone assistant comes to your
rescue. They search, they stream and they small talk. In
short, they just behave like human assistants would. This
creates their personality. They speak in different ways and
yet, deliver what the user asks for.
Similarly, your interface can have a personality. A UX design
interface with a personality will make your users curious and
hooked on to your website. Even if they leave, they are sure
to come back. Based on the response of your users, you can
keep making the changes on your website and keep evolving.
Do the Talking
Users interact more with their devices than humans. And
that is why, you need to create a website that notices. A
website that talks. A website that understands. In short, you
must treat your customers like you treat your date and make
their experience delightful.
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For example, on the first visit of your customer, if your
website says “Hi! Welcome to *Website Name*” On the
second visit, it should say “Welcome back! Let us pick up
from where you left.”
Above mentioned examples are generic. You need to create a
personalized conversation that is suitable to your business. A
firm that offers you with professional web design services
would understand this.
Also, remember that people are smart enough to understand
that they are software generated messages. So, make sure
you ask rational questions and do not overdo it.
Keep Messages Short
As we discussed above, the attention span of users is short.
And so is their willingness to read long texts and content. To
keep the interest of your users intact, you should make use
of short sentences and call to actions. If the content is
skimmable, legible and presented in parts, it can reveal your
message effectively.
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The company that provides you with website UI design
services can also offer you with a copywriter who
understands your business and provide you with crisp and
precise content. Make sure that you create a right
combination of the content on your website and call to
action buttons. It will lead to more clicks and help you
generate better revenues.
Timing Matters
You want a conversational website design interface. Fine.
But it is also very important to understand the notion of
timing. Duration changes the perception of users and the
way in which they feel about the website environment.
Let us take a real­life scenario to understand this. Supposing
you went out for a date with a person. After the date gets
over, you text them. “I had a great time. Would love to do
this again.” When would you expect a response to this?
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If the person gets back to you in few minutes; you would
look forward to the next date. But what if the person gets
back to you after 3 days? Would you feel the same way
about them?
Think about this. If you want your users to be engaged with
your website, you must offer them with prompt, well­timed
and witty responses.
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Offer Choices
It is very important to provide your customers with ample
amount of choices. If you use LinkedIn, you must be aware
about how the platform provides with multiple auto
responding options. Similarly, to keep users involved with
your website, make sure you provide them with good
amount of choices. These choices can include anything right
from buttons and quick reply options to shortcuts and
subscriptions.
To offer an unconventional website design interface
experience; you can provide options like stickers, photos,
attachments, videos etc. There is nothing like conversational
interfaces. But you need to make sure that it does not
compromise with the responsiveness of your website. And for
that, you should get in touch with a company approach a
company that provides Responsive Web Design Services.
Give twist with Animations
Remember the dog that starts digging the ground for files
when you are looking for them on your PC? Or an alien like
creature that starts looking for your files by going around his
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UFO? Without animation, there cannot be any conversation.
This is majorly because it adds dynamism to your website
interface.
If your visitor is looking for something and you are not able
to generate it for them; you can present an animation of
Sherlock Holmes saying “Even detective Sherlock couldn’t
find what you’re looking for.” These animations are sure to
amuse your customers and bring a smile on their face. You
can hire animation experts who can help you do so.
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