An insight into the decision making the process of Sennheiser where they let of the in-house customer data management ecosystem for an industry leader CRM: SugarCRM

1. SugarCRM Development Case Study:
Sennheiser Electronic GmbH & Co
When it comes to the best audio systems in the world, there are only two
brands we can think of: Bose & Sennheiser. The German giant has recently
decided to get rid of the homegrown ecosystem for customer data
management. And integrated SugarCRM to hear the better sound of the
data.
Some of the Challenges Identified by Sennheiser:
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2. Sennheiser heavily relied on the systems and flows developed by their
developers over the years. One of the biggest challenges was to integrate
these tools with SugarCRM; such as:
 IBM Connections: Intranet collaboration
 JD Edwards Enterprise: ERP
 MicroStrategy: Business intelligence
 Spredfast: Social Media Monitoring
 Evalanche: Marketing Automation
 Skype4Business: Customer calls
Apparently, their CRM was not able to process all of this data and provide
a central view of the same. Therefore, in order to make the best use of the
available data, one must first correlate this data. The Executives identified
the need for a robust CRM to ensure that their global workforce gets a
360-degree view. From the CRM point of view, it must be a comprehensive
solution. As it needs to fit within the expansive sales channels and
integrate customer services & marketing efforts.
Scope of the Solution: The “must-have” list created while selecting the
CRM included:
Sennheiser listed Sugar as the best fit for their complex requirements
1. Support for globally distributed users & customers
2. Cost-effectiveness and yet ensure the seamless integration of Sugar
with their ERP, BI & Social Media Monitor
3. Advanced Workflow
4. Support for B2B & B2C Sales, Customer Services, and Marketing
5. On-premise integration to ensure Govt data security regulations
Results of the Integration:
The SugarCRM development team deployed the solution which was to run
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3. across 40 countries. They implemented Sugar first for the B2B sales and
then applied to the B2C. And then gradually applied this to various other
verticals. The result was that the data insights across verticals became
possible.
Sugar made integration between marketing and customer services. The
Sugar deployment bridged the customer lifecycle data with the new sales
leads. The impact was to be able to convert customers as personal users.
This data led to an increase in cross-selling.
Sugar helped Sennheiser to chart the customer lifecycle and to sell with
one to one approach. It became really easy to apply the learning from a
given customer follow-up cycle to convert another one. It all became
available due to the Sugar deployment. Further, the Audio Electronics
giant plans to expand the scope into social media for marketing & lead
generation and to create a workflow mechanism as a process.
SugarCRM Customization & Deployment:
Sugar is one of the leading enterprise CRM software available today in the
market. The build of the solution ensures the ability to process large data
streams. It is also an ideal CRM software that you can easily integrate with
various tools. The primary reason why Sennheiser choose Sugar over the
other CRMS is that it can customize the processes to suit your needs.
Every business runs with its own defined processes. Traditionally, that was
the primary reason why the industry leaders opted for a custom CRM.
Sugar is one of the best with respect to customizations of CRM. Therefore,
if your needs for customized processes are equally demanding, Sugar
could be the answer to each and every one of your needs.
SugarCRM Development for Your Business:
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4. You might already have Sugar installed or you could be the one vetting
your options right now. As technical experts with a number of successful
Sugar extensions on the Sugar Outfitters, Biztech can be your guide
through this extremely complex process of SugarCRM development and
customizations. Some of our best extensions are Survey Rocket,
SugarCRM WordPress Customer Portal, and TapCRM.
Based in Ahmedabad, Biztech is one of the leading IT Products & Services
providers. We offer end to end SugarCRM customization services along
with ready to use products. We have a dedicated team of skilled
developers along with the Sugar ISV Partnership.
As we are an ISO 27001 certified company, we promise high standard
practices for information security. In order to get an estimation for your
requirements, get in touch with us.
This was our take on the case study published by SugarCRM.
Meta Description:
An insight into the decision making the process of Sennheiser where they
let of the in-house customer data management ecosystem for an
industry leader CRM: SugarCRM.
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