The market share for an ecommerce mobile app is likely to climb over 50% of total share across Desktop and Mobile platforms. Understand how crucial it is and specific features a business must take for while opting for iPhone App Development and Android App Development. https://www.biztechcs.com/blog/why-mobile-apps-for-online-shopping-businesses/

1. Why are Mobile Apps Now Essential
for Online Shopping Businesses?
Online shopping is all about selling the experience rather than just than
the products. One of the largest investments in the ecommerce business
is the web development. And all of that is to keep enhancing the
experience of the consumer. Unlike offline retail business, ecommerce
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2. allows you to manage the décor of your e-store at reasonably lesser
costs.
(Source: Business insider)
In this virtual home décor cycle of ecommerce experience, mobile is
clinching the battle away from the old-fashioned desktop. In the year
2017, the mobile ecommerce contributed close to 59% of total
ecommerce sales. Though 2018 shifted 4.5% higher than the previous
year, we are talking about $1.8 Billion in global ecommerce sales for the
year. The expected total share of mobile e-commerce is up to 70% by the
end of 2020 with revenue numbers climbing up to $2.91 Billion.
(Source: Statista)
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3. As we wait for the numbers of 2018, the latest BI Intelligence data for Q4
2017 for sales in North America suggests that the mobile app is beating
both – the desktop and the mobile site (​source: Business Insider​). So, if
you did average in last year’s festive sales, not having a mobile app could
well be the reason. Now ecommerce mobile app development and its
marketing is not the same as ‘traditional’ ecommerce marketing
methods. But it is sure something you must adapt to.
Miss 50% Revenue Making Opportunities Just by ​​not Having a
Mobile App.
The market share for online shopping is shifting at a furious rate towards
Mobile Apps. It is already a late entry for a business to develop a mobile
app if you do not have one already. You do, but it does not give the best
of the experience, that is a deeper hole you have dug yourself into.
Mobile App is a perfect canvas to deliver the experience to earn loyal
customers. And, if you deviate from that goal, you will start losing
customers at an even faster rate.
Go Native or Not?
One of the basic questions for ecommerce mobile app development is
whether to develop native apps or cross-platform would do the job. The
bottom line is the experience you wish to deliver and money your
current business value permits. The fact is that you would need Android
and iOS – both. Therefore, let this be a business decision rather than a
technical one. Biztech Consulting Services provides 360-degree
consultation with analytical data and detailed specs prior to the
development.
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4. iPhone App Development Services
For example, while using banking mobile apps for iPhone, one could
integrate Siri to give commands and directly transfer funds to
beneficiaries. Even to log in to these apps, there is an option to use
FaceID in iPhone apps. Android does a similar thing using TouchID. Due
to the backend process of Apple not sharing the confidential customer
details with third-parties, as a user, you would be willing to add these
details.
More advanced online payment integrations options of iOS 12 make
iPhone App Development suited for ecommerce mobile apps. These
features include FaceID, TouchID, Apple Pay, Siri integration, and Apple’s
own brand value. On the other hand, Apple store compliance
requirements also enforce certain conditions which do not allow
merchant forced notifications or collecting customer information
without consent. Therefore, you should opt for ​iPhone App
Development Services from a skilled iOS developer with experience into
ecommerce mobile app development.
Android App Development Services
Android apps do not feature enhanced features such as FaceID.
However, there is a wide range of features a skilled Android developer
can put to use. More importantly, Android penetration is quite higher in
certain geographies than the other. Therefore as a business, you must
first understand your Diaspora and focus on development priorities
accordingly.
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5. In many ways, Android App Development is not much different than the
iOS App Development. The difference is in the approach to provide the
best experience suiting for the users of these platforms. Biztech
Consultancy Services has a wide range of experience in ecommerce web
and mobile app development. We consult, we develop, and we also help
with the marketing aspect of the mobile apps.
The Marketing Angle
As we mentioned in earlier, the marketing for mobile apps is not the
same as website marketing. The task is to make a home in the
Smartphone of the user. Post doing so, you need to stay updated and
continue to engage the user. The goals here could be in terms of the
number of downloads, the number of active users, and tracking of the
users on the mobile app & website. We encourage all our clients to think
this element through and ensure that there are key features in the
mobile app to ensure a high percentage of engagement.
Any ecommerce website suffers standard phenomena where tracking
and recognizing the anonymous users is impossible. The mobile app is
the perfect solution to that challenge. Driving customer loyalty is much
easier (innovative, yet easier) with the mobile app. Deep-linking of the
product URLs is also crucial, as you would want the users to jump to the
product directly in the app from the search results. Besides these
technicalities, there could be several factors affecting the user
experience.
Therefore, while taking on ecommerce mobile app development project,
you must take these critical points into consideration:
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6. 1. Native Apps vs. Cross-Platform Apps
2. Priority App: iPhone or Android or Both
3. Deep-linking for Products
4. Layout the App Marketing Plan
5. Integrate a web page in mobile website prompting users to
download App with an alternative to continue browsing in the
mobile web
6. List down most critical features for a mobile app to ensure a
smooth first release
At Biztech Consulting Services, you would find Android and iOS
developers with rich experience to have managed ecommerce projects.
We understand the challenges and end-user expectations. ​Get in touch
with us and let us review your requirements. We will get back to you in
less than 24 hours with detailed specifications.
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