The way we engage with applications online is changing rapidly, and along with it, the way applications are developed also changes. From desktops, we have moved to applications, and today it is progressive web applications, i.e., PWAs. They are a new and intuitive way to develop applications that take up less power, storage, and loads faster.

1. Why Businesses Need Progressive Web
Apps
The way we engage with applications online is changing rapidly, and along with it,
the way applications are developed also changes. From desktops, we have moved
to applications, and today it is progressive web applications, i.e., PWAs. They are
a new and intuitive way to develop applications that take up less power, storage,
and loads faster.
Herein, let’s discuss some of the significant benefits of Progressive Web Apps for
web apps development, mobile app development and why businesses need it.
What are Progressive Web Apps?
Progressive Web App is a JavaScript technology that allows users to download a
website and have faster access to web pages. It combines features of native and
mobile applications, which allow users to download the application and use them
efficiently. PWAs are lightweight, need less data, and are available offline.
Next up, let’s see the benefits of using progressive web applications:
Benefits of Using Progressive Web Apps:
Low Development Costs:
PWAs do not require different versions for different devices as it is a single
progressive application that meets the requirements of all endpoints on which it
operates. It reduces the effort that developers provide, and as a result, the cost to
develop PWA decreases. It is three to four times fewer than other native mobile
applications.

2. Why Businesses Need Progressive Web
Apps
Better UI/UX:
Having user-friendly applications has become a need of the hour to provide a
better user experience and rank on various search engines. PWAs provide an
advanced user experience by combining the look and feel of mobile applications.
Their design and settings are similar to native mobile software, regardless of the
tools and frameworks you have developed. This helps you to provide a better user
experience, just like native mobile apps. They also provide the same speed,
responsiveness, and database access which helps in a better customer
experience. Having good UX helps you to rank on various search engines, App
Store, and Play Store.
Fast Installation:
Users can easily download PWAs, which do not require any installation process.
Users can easily download an application from Google Play Store and Microsoft
Store, whereas, to access in iOS users can download it directly from the website.
This streamlines the whole process and reduces user abandonment. Once the
user downloads it, they can access it via desktop and use it as an application.
Some browsers even have a call to action button which prompts users to download
these apps when they visit websites.
Better Performance:
PWA caches texts, images, and other content efficiently, enabling them to operate
like websites and improve the running speed. With quick operation and outstanding
performance, it has a positive impact on user experiences and conversion rates.
Retailers and content providers can use this type to improve retention and
customer loyalty.

3. Why Businesses Need Progressive Web
Apps
Platform and Device Freedom:
PWAs have platform and device freedom; they can satisfy the needs of various
consumers and provide a unique user experience on different platforms. One of
the latest examples of this is Spotify, users can access desktop apps on Windows
and MacOS as it is PWA supported. PWA apps having platform and device
freedom helps users to access the app in its full potential by downloading music
offline (for premium users), Spotify Connect, starting group listening sessions,
sharing music across multiple devices, etc.
Automatic Updates:
PWAs automatically update without notifying users or asking for permission. These
apps update themselves whenever users interact with the apps. It eliminates the
need to download batch changes and install or reinstall them. They provide a new
interface without much human interaction. On the side, some progressive web
apps send push notifications to users to inform them about the arrival of new
updates. You even have complete control over the information and content that
the users have access to; this helps in a better customer experience.
PWAs can work even offline or when the network connection is not stable. Built-in
service workers cache important progressive web apps features and information
automatically; you don’t need to download it and access it without an internet
connection. Based on saving previously accessed information, if they try to open
a web page that they have not visited online, an app can show a custom offline
page. This will decrease cart abandonment and increase customer retention rates.
Hence, PWAs make it easy to access web pages and provide users experience.

4. Why Businesses Need Progressive Web
Apps
Push Notifications:
Similar to native mobile applications, PWAs have access to device-specific
functionality like push notifications. You can perform this in various ways and make
the best use of content marketing. Many users allow PWA sites to send
notifications which increase opportunities to promote products or services. Users
can view these notifications on mobile devices, which results in a high probability
of attracting their attention compared to other mediums like email newsletters, blog
entries, social media posts, etc. Notifications allow you to send personalized
marketing copies, which can help you to convert them into customers. It also helps
you have your own brand recognition as it allows a business to draw customers’
attention.
Enhanced Security:
PWAs rely on HTTPs to provide data safety and decrease security risks. It also
uses Web Bluetooth technology which includes security capabilities. PWA apps
are as secure as applications and help users access them quickly and share their
sensitive information without any data theft.
No Need of App Distribution Services:
With applications, you need to distribute them in the App, Store, Google Play, and
Microsoft Store, but PWAs overcome this limitation. PWAs allow producers to
avoid complex reconciliation procedures as they do not need to store on similar
services.
Examples:
Twitter:

5. Why Businesses Need Progressive Web
Apps
Twitter uses PWA for the Twitter Lite platform, which became the default mobile
web experience in April 2017. It takes less storage for starting, helps save data
usage, and helps them increase the number of tweets, pages per session, and
decreased bounce rate.
Uber:
Uber’s PWA allows you to get the ride without needing to download and install the
application. The application is minimal in size, i.e., hardly 50kb, has the core
service to function; as a result, it loads faster even when the connection is poor.
Instagram:
If you use Instagram via mobile browser, it is mainly via PWA. The current PWA
looks like the traditional app and provides users with extra functionality like
uploading pictures as you do in an application.
Forbes:
Forbes moved to Progressive Web Apps, looking at the benefits the platform
offers. It focuses on the lightning-quick loading times of PWAs. Previously their
mobile website used to take up to 3 to 12 seconds to load, but now with PWA, it
loads at 0.8 seconds.
Lancôme:
L’Oreal owned Lancôme leverages PWA to provide their users with a better
experience. The website loads in 1.7 seconds and matches the brand’s customer
experience. It has excellent animations to attract customers and increase their
engagement. The sub-navigation menu will help users navigate the website in the

6. Why Businesses Need Progressive Web
Apps
right direction; it helps Lancôme to increase their users and turn them into potential
customers.
Pinterest:
Pinterest’s traditional UI was slow as it is an image-heavy platform that decreased
the number of users’ engagement and fewer signups. Soon, they moved to a PWA,
which helps them with faster loading and the ability for users to add images to their
homepages or download. This helps them with more user engagement on their
mobile site.
Conclusion:
PWAs are revolutionizing the way users interact with products and services. Using
them for your next product has all the significant benefits you cannot even imagine.
If you are planning to start with progressive web apps development, you can reach
us. We have helped many companies with mobile app development and
progressive web application development.