Topic at the Summit: The Big Hairy Relaunch Monster!
Description: Top Relaunch Types and how to deal with them like a Ghost Buster!
Nowadays most of the websites which have been out there for a long time, need a relaunch in order to keep up with their industries.
Technologies have changed since and Google has too. Many Websites changing their website technology and relaunch from HTML to JavaScript based Applications. HTTPS is a hot topic, as it became a Ranking Factor already in 2014. But just redesigning your Webshop, can have a big impact, when it comes to Rankings, Traffic and Conversions.
In this Session you will learn:
How to organize Relaunch Projects with a Project Management Approach
How to deal with JavaScript Frameworks
How to migrate to HTTPS
The most common mistakes when relaunching and how to avoid them
Björn Beth is Director of Professional Services EMEA at Searchmetrics and heading the internal SEO Consulting Department. Throughout his Career he implemented successfully SEO Strategies at large Companies, such as Swiss Media House „Ringier“ and „Ricardo Group“ – Switzerlands biggest Ecommerce Platform.
He has experience with large news sites, marketplaces, online Shops as well as classified sites. He started his SEO Career in London, where he was working for Lead Generation Firm „MVF Global“. Björn is specialized in large Websites with focus on Technical SEO & Content Marketing.
Relaunch Projekt
SEO Projektveranvwortlicher ®
Head of SEO Approver
When working on Relaunches Team up and dedicate Tasks to important persons
YES THEY TALK TO EACH OTHER
Single Page Applications,
React von Facebook Angular von Google
Witzigerweise React besser als Angular (Facebook Google
Dom ist das wie der Browser (Client) die Seite versteht, sich aufbaut um sie darstellen zu könne.
Wo ist der Titel, wo kommt er hin
Wo ist der Text, wo kommt er hin
etc….
Dynamisch,
Erst Statisches HTMl und dann das benötigte Java Script (pop ups etc) Welches dann da statisch HTML ersetzt
Man geht in ein Restaurant bestellt sich ein Aperetif, ein Hauptgang, ein Desser und danach den Kaffee - dauert und der Kelner muss 4 mal kommen, bei http/2 bringt dir der Kellner alles auf einmal. Schneller und sicherer
https://http2.akamai.com/
The HSTS policy forces all responses to pass through HTTPS
This ensures that the entire channel is encrypted before any data is sent
When the browser accesses the website, the server replies with the HSTS header.
This instructs the browser to only connect to the server and the entire domain through HTTPS. The browser will then remember to use the HTTPS connection for the specified max-age.
Benefits Of HSTS
Protection against HTTP downgrade attacks (SSL stripping attacks) by requiring all traffic to utilize HTTPS.
It rewrites requests that do not point to encrypted sources.
Mixed content defense. HSTS automatically upgrades fetches to HTTPS in situations where a domain has mixed content.
Better security in general: An HSTS-compliant browser aborts the connection to an HSTS-compliant server whenever the security of a certificate can’t be confirmed. Plus, users can’t click through self-signed certificates.
Benefits Of HSTS
Protection against HTTP downgrade attacks (SSL stripping attacks) by requiring all traffic to utilize HTTPS. It rewrites requests that do not point to encrypted sources.
Mixed content defense. HSTS automatically upgrades fetches to HTTPS in situations where a domain has mixed content.
Better security in general: An HSTS-compliant browser aborts the connection to an HSTS-compliant server whenever the security of a certificate can’t be confirmed. Plus, users can’t click through self-signed certificates.
410 für Seiten, die keinen Traffic bringen
301 für Seiten die man noch benötigt