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Digital Communication and User Acquisition

Worskhop on "Digital Communication and User Acquisition" for NUMA Rise projects.
How to bring your audience to your web product? The road is long but exciting! And paved with digital tools ;)

Digital Communication and User Acquisition

  1. 1. Digital Communication & User Acquisition NUMA Rise Season #1 March 12th 2015
  2. 2. Summary 1 – Requirements 2 – CM? 3 – Online targeting 4 – Push messages 6 - Measure 5 – Content 7 - Tools
  3. 3. 0 – Today’s communication
  4. 4. Old model Television & available brain time #NumaRise@MeguellatiSoso
  5. 5. New model Web & available attention time #NumaRise@MeguellatiSoso
  6. 6. World Web War #NumaRise@MeguellatiSoso
  7. 7. 1 –It’s always more complicated without…
  8. 8. #1 A powerful brand #NumaRise@MeguellatiSoso
  9. 9. #2 A clear value proposition #NumaRise@MeguellatiSoso
  10. 10. #3 A good product (tracking, retention) #NumaRise@MeguellatiSoso
  11. 11. #4 Awesome design #NumaRise@MeguellatiSoso
  12. 12. #5 Good targeting #NumaRise@MeguellatiSoso
  13. 13. #6 Radical messages #NumaRise@MeguellatiSoso
  14. 14. Plus: gotta attack at the right time… #NumaRise@MeguellatiSoso
  15. 15. …and keep in mind the Growth Hacking Funnel (Mattan Griffel) #NumaRise@MeguellatiSoso
  16. 16. 2 – « Community Management » clichés and implications
  17. 17. Lone nut, 1000 1st fan, why how what etc. etc. #NumaRise@MeguellatiSoso
  18. 18. You: why? values? story? #SenseCom@MeguellatiSoso
  19. 19. “  Alex Hillman The word « manager » suggests a hierarchy and a control which is unnatural in communities.
  20. 20. Creating a community? Really? « Community » does not apply to everything #NumaRise@MeguellatiSoso
  21. 21. Creating a community? « Community » is about sharing a cause #NumaRise@MeguellatiSoso
  22. 22. One to many VS many to many #NumaRise@MeguellatiSoso
  23. 23. Engagement doesn’t lies in « likes » and « followers » but in genuine conversations #NumaRise@MeguellatiSoso
  24. 24. “  Malo Richard, Co-founder EuropeTomorrow Communities gather online but stengthen with real life meetings
  25. 25. 3 – The first step: online targeting
  26. 26. How do your targets use « the internet »? #NumaRise@MeguellatiSoso interests, hashtags, online conversations, media attention
  27. 27. It can be… Facebook Groups #NumaRise@MeguellatiSoso
  28. 28. It can be… LinkedIn Groups #NumaRise@MeguellatiSoso
  29. 29. It can be… hashtags #NumaRise@MeguellatiSoso
  30. 30. It can be… media & blogs #NumaRise@MeguellatiSoso
  31. 31. And much more… Create « mock » Facebook Ads audiences #NumaRise@MeguellatiSoso
  32. 32. Then analyze what they say, how they connect, interact #NumaRise@MeguellatiSoso
  33. 33. 4 – How to push messages?
  34. 34. #1 Twitter The most efficient way #NumaRise@MeguellatiSoso
  35. 35. #2 Mailing #NumaRise@MeguellatiSoso
  36. 36. The LinkedIn « Growth Hack » #NumaRise@MeguellatiSoso
  37. 37. #3 Facebook No pay no reach #NumaRise@MeguellatiSoso
  38. 38. #3 Facebook Groups: the only way to notify #NumaRise@MeguellatiSoso
  39. 39. #4 Press #NumaRise@MeguellatiSoso
  40. 40. #5 Press Kit #NumaRise@MeguellatiSoso
  41. 41. 5 – Content
  42. 42. #1 Be radical #NumaRise@MeguellatiSoso
  43. 43. #2 Humour and news #NumaRise@MeguellatiSoso
  44. 44. #3 Blogging: show your expertise #NumaRise@MeguellatiSoso
  45. 45. #3 Blogging: show your expertise #NumaRise@MeguellatiSoso
  46. 46. 6 – Measure
  47. 47. Be ROI-oriented #NumaRise@MeguellatiSoso
  48. 48. After all that you may afford to pay for… #NumaRise@MeguellatiSoso
  49. 49. Google Adwords & Facebook Ads #NumaRise@MeguellatiSoso
  50. 50. 7 – Tools
  51. 51. #1 Mention #NumaRise@MeguellatiSoso
  52. 52. #2 Feedly #NumaRise@MeguellatiSoso
  53. 53. #3 Tweetdeck #NumaRise@MeguellatiSoso
  54. 54. #4 Buffer #NumaRise@MeguellatiSoso
  55. 55. #5 Canva #NumaRise@MeguellatiSoso
  56. 56. #6 Vine #NumaRise@MeguellatiSoso
  57. 57. #7 IFTTT #NumaRise@MeguellatiSoso
  58. 58. #7 IFTTT #NumaRise@MeguellatiSoso
  59. 59. To conclude, the best way to test your doing great: successful crowdfunding campaign campaing #NumaRise@MeguellatiSoso
  60. 60. Ready? #NumaRise@MeguellatiSoso
  61. 61. Thank you! sofian@blaaast.co @MeguellatiSoso

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