BlackBerry provides secure enterprise mobility solutions to connect people, devices, processes and systems. It offers a unified platform across all devices and operating systems, with end-to-end security and integration capabilities. BlackBerry ranks highest in security capabilities according to Gartner and has over 80 security certifications. It aims to securely extend and mobilize existing enterprise infrastructure and workflows.

1. © 2016 BlackBerry. All Rights Reserved. 1
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Software is the new BlackBerry
Michael Maas
VP Continental Europe

2. OUR VISION
The enterprise of things
OUR MISSION
Secure, connect and mobilize the enterprise
OUR VALUE PROPOSITION
We provide the most secure and comprehensive way to connect people,
devices, processes and systems for the enterprise of things

3. © 2016 BlackBerry. All Rights Reserved. 3
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Number 1 in Mobile Security Software
BlackBerry ranks highest in all 6 use cases of
Gartner’s 2016 Critical Capabilities for High-Security Mobility Management
Source: Gartner Critical Capabilities for High Security Mobile Management, August 2016
Gartner Magic
Quadrant for EMM
Magic Quadrant Position
High-Security
Government Grade
High-Security
Commercial
Secure Mobile
Productivity
Shared Devices Secure BYOD
Security for
Nonemployees
BlackBerry Leader 3.68 3.57 3.64 3.58 3.73 3.77
VMware Leader 2.6 2.69 3.02 2.76 2.92 2.85
MobileIron Leader 3.24 3.28 3.39 3.25 3.21 3.39
IBM Leader 3.01 3.15 3.4 3.23 3.21 3.38
Citrix Leader 2.98 3.14 3.44 3.17 3.6 3.18
Microsoft Visionary 1.99 2.2 2.5 2.22 2.92 2.15
SOTI Visionary 2.2 2.47 2.66 2.64 2.52 2.43
Atos (Snow Software) Niche Player 3.42 2.82 2.44 2.75 2.63 3.39
Samsung Did not qualify 3.42 3.35 3.22 3.29 3.27 3.35
Gartner Critcial Capabilities for High Security Mobile Management

4. © 2016 BlackBerry. All Rights Reserved. 4
Acquisitions
Accelerating the vision through strategic investments
Sept 2014 Feb 2016Oct 2015Jul 2014 Jul 2015April 2015
Secure
encrypted
voice and text
messaging with
trusted anti-
eavesdropping
Secure virtual
identity for
mobile
operators that
allows multiple
numbers on a
single device
Secure
file-sync-and-
share (EFSS)
solutions with
collaboration
and advanced
DRM
Secure
networked
alerting, crisis
communication,
and response
Secure mobile
container,
collaboration
apps, Open
SDK APIs and
app ecosystem
Professional
cybersecurity
and threat
mitigation
services

5. © 2016 BlackBerry. All Rights Reserved. 5
H1 results
BlackBerry Reports 89% Year over Year Growth in GAAP Software and Services Revenue for Q2 Fiscal
2017; Company Announces New Strategic Direction for Mobility Solutions
Non-GAAP Software and Services revenue increases 111% year over year
Record non-GAAP gross margin of 62%; GAAP gross margin of 29%
Non-GAAP total revenue of $352 million; GAAP revenue of $334 million
• Non-GAAP software and services revenue of $156 million; GAAP software and services revenue of $138 million
• Eleventh consecutive quarter of positive adjusted EBITDA
• Breakeven non-GAAP earnings per share; GAAP EPS loss of $(0.71)
• Entered into a licensing agreement with telecom joint venture in Indonesia, BB Merah Putih, to manufacture, distribute and
promote BlackBerry-branded devices running BlackBerry’s secure Android software and applications
• Commenced shipment of BlackBerry Radar, an end-to-end asset tracking IOT system; lands top tier logistics company as a
customer
• Launched BlackBerry Hub+ for Android, a software licensing program to effortlessly enable productivity and communication on
Android 6.0 Marshmallow smartphones.
Gartner names BlackBerry the leader in all critical capabilities for high-security mobility

6. © 2016 BlackBerry. All Rights Reserved. 6
In 2016 By 2020
6.4 billion
connected things
2.6 billion
mobile phones
26 billion
connected things
6.1 billion
mobile phones
More Connections
5.5 million new “things” will get connected every day in 2016.

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More Use
Monthly Active Social Media Users in Billions
0.97
1.22
1.4
1.59
1.91
2.14
2.34
2.51
2.67
2.82
2.95
0
0.5
1
1.5
2
2.5
3
3.5
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

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More Threats
Source: 2016 Verizon Data Breach Investigations Report
Malicious security breaches
are increasing every year
1,500
500
0
1,000
Hacking

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Transforming Threat

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Big Impact
CYBER ATTACKS
ARE COSTLY
CEO’S DO NOT
FEEL PREPARED
INCREASED FOCUS FOR
COMPANY BOARDS
$400B 50% 82%
Estimated global
cost of cyber-
attacks annually
Of CEO’s of
companies with
$500M+ of annual
revenue that feel
unprepared for a
cyber-attack
Of boards
worldwide are
concerned or very
concerned about
cybersecurity

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Pervasive Impact
COMPANIES ARE
BEING BREACHED
ATTACKS ARE
ALREADY PLANTED
COMPANIES EXPECT
SUCCESSFUL BREACHES
80%
200
Days 52%
Of companies in Europe
have experienced one
or more cybersecurity
incidents in the
last year
Is the median number
of days that an attacker
stay dormant in a
network before
detection
Of companies
expected a successful
cybersecurity attack
against their network
within the next year

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Real Risks - Financial Services
1.7 GB
Cablegate/Wikileaks (2010)
260 GB
Offshore Leaks/ICIJ (2013)
4 GB
Luxemburg Leaks/ICIJ (2014)
3.3 GB
Swiss Leaks/ICIJ (2015)
2.6 TB
Panama Papers/ICIJ (2016) v = 1 GB

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of businesses say
mobile security
causes frustration
with employees
of employees
access sensitive
company
information via
mobile
88%
82%
of IT decision
makers do not feel
confident in their
mobile security
posture vs. threats
86%
Mobile devices
are perceived as
IT’s weakest link
in security
Security vs. Productivity

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Huge Need
Increase in
Connected
Things and
Engagement
Increase in
Cybercrimes
More
Protection

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Extending the Enterprise
Goal
Value
Existing Business Processes New Business ProcessesLegacy Processes Collaboration
 New business
processes
 Creation of
“frictionless”
workflows
 Leverage IoT
 Focus on mobilizing
‘existing’ workflows
 LOB engagement
 Designed to
facilitate sharing
 Still built on legacy
workflows
 Designed with
systems in mind
 Manual and
inefficient

16. 83% of mobility buyers say desktop & mobile
operations will converge into a single team &
strategy within 3 years
Source: CCS Insight Mobile Technology Buyer Survey 2016

17. 41% of employees say mobile business apps are
already changing the way they work
Base: All respondents (1,207)
Q39: Do you envisage any of the following IT trends having an impact on the way your business operates in future?

18. 4.1 average number of apps used by employees
for work
Source: CCS Insight Mobile Technology at Work Employee Survey 2016

19. 31%
(31%)
17%
(17%)
14%
(14%)
9%
(9%)
9%
(9%)
8%
(7%)
7%
(7%)
5%
(6%)
IT department
Sales Operations Marketing
Customer
service
Finance HR Other
69% of spending lies outside the IT departmentLarge companies: 36%
Small companies: 25%
The Vast Majority of Mobility Spend is Outside IT Today
Source: CCS Insight Mobile Technology
in the Workplace Buyer Survey 2015
N: 589

20. Business Advantage
Device
Email,Calendar
Portal /
Intranet
Custom
Apps
3rd Party Apps
• Secure ISV
Ecosystem
140 partners
• Secure SDK
• 3,000 apps
• Secure
Productivity
BlackBerry Secure Enterprise Mobility Platform
• Enterprise
App Store
Mobile
Processes
• Secure
Multi-App
Workflows
• Secure
B2B, B2C• Secure
Browsing
• WebApps
Collaboration
• Enterprise
File Sync
Share
Single EMM Platform Covers All Needs
MAMMDM EFSS
EMM
2FA MAM

21. ENTERPRISE & CLOUD
INFRASTRUCTURE
Apps
Data
Systems
Services
Networks
Framework to Mobilize the Enterprise
Bridging
the ‘Mobile Gap’
Customers
Partners
Knowledge
Workers
Execs
Sales
FieldForce
ROLES
Mobile CRM
Mobile Office
Mobile BI
Mobile FFA
Mobile POS
Mobile
Purchase
WORKFLOWS DEVICES

22. Apps
Data
Systems
Services
Networks
Secure
NOC & Cloud
APP
Secure Direct Connect
Secure
Integration
 Data Protected at All
Times, All Locations
 Most Advanced
Certifications
 Cross-Platform
Consistency, Isolation
 Protects Personal
Privacy, Mitigates Risk
Includes On Premise and Hosted Deployments
End-to-End Security, Flexible Deployment Options

23. © 2016 BlackBerry. All Rights Reserved. 23COMPANY CONFIDENTIAL
The BlackBerry Enterprise Mobility layer I
COPE BYOD COBO M2M
CLOUD
HYBRID
ON-PREM
SMARTPHONE COMPUTER WEARABLE IOTTABLET
Complete Cross-Platform Secure Enterprise Mobility Solution
END-TO-END
SECURITY
RICH USER
EXPERIENCE
Global Secure Connectivity
Secure Communications Split BillingGlobal NOCs Identity & Access

24. © 2016 BlackBerry. All Rights Reserved. 24COMPANY CONFIDENTIAL
The BlackBerry Enterprise Mobility layer II
COPE BYOD COBO M2M
CLOUD
HYBRID
ON-PREM
SMARTPHONE COMPUTER WEARABLE IOTTABLET
Complete Cross-Platform Secure Enterprise Mobility Solution
END-TO-END
SECURITY
RICH USER
EXPERIENCE
Core Platform
Enterprise Mobility Management Open APIsSecure Containers DRM

25. © 2016 BlackBerry. All Rights Reserved. 25COMPANY CONFIDENTIAL
The BlackBerry Enterprise Mobility layer III
COPE BYOD COBO M2M
CLOUD
HYBRID
ON-PREM
SMARTPHONE COMPUTER WEARABLE IOTTABLET
Complete Cross-Platform Secure Enterprise Mobility Solution
END-TO-END
SECURITY
RICH USER
EXPERIENCE
ISV Apps &
Ecosystem
Custom
Apps
BlackBerry Apps
Communication Collaboration EFSS

26. 26© 2016 BlackBerry. All Rights Reserved. Confidential – Shared under NDA
That looks great on all devices

27. Securely Extend and Mobilize Existing Storage
Unified access and control
of all your existing data
stores:
 SharePoint
 SharePoint Online
 Windows Network Shares
 All CMIS compliant
repositories, including:
 HP Trim
 Alfresco
 OpenText
 IBM FileNet
 Documentum
 And Many More…

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The BlackBerry Enterprise Mobility Platform
Unified Secure Mobile Platform for all Endpoints
Integrated platform
supporting all operating
systems – iOS, Android,
BlackBerry, Windows 10,
OSX
Secure connectivity through
our global network
EMM platform offered via
several suites – on premise
and cloud
Our mobile applications, and
partner applications, built on -
and secured by - the platform

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Security at the Core
BlackBerry has 80+ security approvals and certificates, more than any other mobile vendor including:
• BlackBerry is the only EMM vendor to receive Full Operational Capability (FOC) for US DoD
• Highest international Common Criteria security certification – EAL 4+ - for Good Work/Dynamics
• FIPS 140-2 on all our crypto modules
• CESG / CAPS Approval for Restricted Level Communications
• NATO Approval for Restricted Communications
• German BSI approval for BlackBerry BB10 with SecuSuite for BlackBerry for Restricted use
• NSM Certifies BlackBerry and SecuSmart for use in Restricted Norwegian Government Comms

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Number 1 in Mobile Security Software
BlackBerry ranks highest in all 6 use cases of
Gartner’s 2016 Critical Capabilities for High-Security Mobility Management
Source: Gartner Critical Capabilities for High Security Mobile Management, August 2016
Gartner Magic
Quadrant for EMM
Magic Quadrant Position
High-Security
Government Grade
High-Security
Commercial
Secure Mobile
Productivity
Shared Devices Secure BYOD
Security for
Nonemployees
BlackBerry Leader 3.68 3.57 3.64 3.58 3.73 3.77
VMware Leader 2.6 2.69 3.02 2.76 2.92 2.85
MobileIron Leader 3.24 3.28 3.39 3.25 3.21 3.39
IBM Leader 3.01 3.15 3.4 3.23 3.21 3.38
Citrix Leader 2.98 3.14 3.44 3.17 3.6 3.18
Microsoft Visionary 1.99 2.2 2.5 2.22 2.92 2.15
SOTI Visionary 2.2 2.47 2.66 2.64 2.52 2.43
Atos (Snow Software) Niche Player 3.42 2.82 2.44 2.75 2.63 3.39
Samsung Did not qualify 3.42 3.35 3.22 3.29 3.27 3.35
Gartner Critcial Capabilities for High Security Mobile Management

31. Crisis Communication

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Capabilities via Cloud, or On-premise

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Real Life Event: Brussels Attacks – March 2016
 US Army Garrisons quickly rallied after events
 AtHoc was used within minutes of the attacks to
Warn, Account for Safety of Personnel, and Recall
Forces:
 30+ alerts sent over several days across multiple
installations across Europe
 40k+ users targeted
 Provided cross-organizational updates, collected
safety status, and coordinated recall

34. © 2016 BlackBerry. All Rights Reserved. 34
Trusted By Customers For Safety & Security
Trusted and Proven Top Security Enterprise Ready Exceptional Support Global Presence
70% US Fed/DoD
Certified by US DoD, DHS
and other Fed Agencies
Enterprise management 24x7 support
Data centers in US,
Canada and Europe
Global enterprises
On-prem / Hybrid
architecture
Directory and Unified
Comm Integration
Dedicated account
management
PII protection addressing
data residency needs
Leader quadrant by
Gartner
Cloud in FedRamp
assessment phase
Physical devices, sensors
interface
Best practices and concept
of operation development
In country account
relationship
Commercial
General Electric
Warner
Brothers
WMATA
Eastman Chemical
Raleigh-
Durham Intl.
Airport
Chevron
Nigeria
Homeland Security
Immigration
And Customs
Enforcement
US Customs and
Border Protection
United States
Coast Guard
DHS Headquarters
(Nebraska Ave.
Complex)
Government
US Dept. of Energy
US Tax Court
US Patent
and Trademark Office
US Dept. of Agriculture
US Dept. of
Veterans Affairs
US Dept. of Treasury
US Dept. of Health
& Human Services
Transportation
Security
Administration
Defense
US Army
US Navy
US Air Force
US Marines
Pentagon Force
Protection Agency
Defense
Logistics Agency
US Food and Drug
Administration
US Army Corps
of Engineers
Customers
Leader in 2014 Magic Quadrant for U.S.
Emergency/Mass Notification Services
AtHoc
Analysts
Red Cross
Healthcare

35. How to deliver…

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End User Adoption Success Blueprint
• POC
• Phased Rollouts
• Co-existence
• Decommissioning
Institutionalize the Feedback LoopImplement Rollout Plan
• 360
• App Usage
• End User Surveys
• Reinforce Best
Practice
Engagement
Manage Change
• Software
Upgrades
• App Factories
• Devices
• Mobile Workflows
• Security Policies

37. © 2016 BlackBerry. All Rights Reserved. 37
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All Focused on Driving Value for Our Customers
100%F100 AEROSPACE
& DEFENSE FIRMS
100%F100 COMMERCIAL
BANKS
6/7F100 HEALTHCARE
PROVIDERS
9/11F100 INSURANCE
COMPANIES

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Software is the new BlackBerry
Michael Maas
VP Continental Europe