LinkedIn provides various marketing solutions to connect professionals and businesses globally. Their solutions allow targeting of quality audiences in a trusted business context to deliver measurable marketing impact. Key offerings include display ads, sponsored groups, content ads with expandable video, sponsored polls to drive conversations, partner messages to specific prospects, and social messaging to gain followers and recommendations. Account executives are available to discuss integrating LinkedIn's solutions.

1. Marketing Solutions
Where business happens
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2. LinkedIn’s Mission
Connect the world’s professionals and businesses to
make them more productive and successful
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3. LinkedIn: The Only Global Social Platform Delivering
Marketing Solutions in a Business Context
Quality Audience Business Context Marketing Impact
Reach the most Promote trust and Deliver compelling insights
influential, affluent and message receptivity and results with social
educated audiences at media solutions
scale
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4. 200+ million potential customers today making
LinkedIn the 25th largest site in the U.S. with
over 41 million unique users
Sources: internal data and comScore Jan. ‘12, US
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5. Targeting is key to everything we do
Function, Seniority, Location, Industry,
Company Size
Group affiliations
Education
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6. Align Message with Business Opportunity
Quality Audience Business Context Marketing Impact
3 out of 4
Members use LinkedIn for everything business, from
keeping up on trends to reading business news
64%
agree that LinkedIn helps develop relationships
and grow new business
Members are 2x more confident in the information
found on LinkedIn than any other social site
LinkedIn Audience 360 Survey, US, August 2011
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7. Extend Marketing Impact
Quality Audience Business Context Marketing Impact
Network effect Product portfolio Authentic data
extends marketing engages on all levels powers reporting
2,000 38% 89%
product recommendations in two lift in likelihood to apply for a more leads generated on LinkedIn
weeks generating 500,000 viral credit card in the next 12 months than on a leading ad network at a
updates about products & services third the cost per lead
Technology Customer Financial Services Customer Professional Organization Customer
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8. LinkedIn Products
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9. High Impact Display Media
Easy to place. Hard to miss.
 Prominent placements
above the fold
 One ad on the page
 Rich media enabled
 Not a part of any ad
networks
 300x250, 160x600, 728
x90 and textlinks
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10. LinkedIn Groups
Ability to target users who are member of specific groups.
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11. Content Ads
Leverage Innovative Content & Messaging to showcase thought leadership
 Leverage innovative units to distribute
content to desired target audience
 Connect activity across all social
platforms (YouTube, Twitter, blogs, etc.)
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12. Content Ads
Expandable Video Option
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13. Sponsored Polls
Drive and sponsor conversation
 Drive member conversation
 Enjoy flexibility with questions
 Display dynamic ads on results page
 Ability to share virally
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14. Partner Message
Your message delivered to your specific prospects
 Extensive targeting capabilities
 Ability to share virally
 Members only receive (at most) one
Partner Message per 60 days
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15. Social Messaging
Company Follow and Recommendation Ads
 Gain more followers to your LinkedIn
Company Page
 Drive recommendations to promoted
products/services
 Actions become viral within network
update stream
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16. Blake Boznanski, Account Executive
bboznanski@linkedin.com
415.970.5164
Neva Egloff, Account Manager
negloff@linkedin.com
415.970.5169
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