These are the slides from the winning team at the UVU Xlear Case Competition.

1. Xlear Case
Competition
Team #ProfHuff
Derek Cohen | Chase Adams | Neal Ferrell | Blake McClary

2. Overview
Research
Digital
Packaging
Publicity
Advertising
Execution

3. Research

4. Research
$326
million
$10-$16
million
Entire Nasal Spray Market
3%-5% Share
BUT…
66% purchase in pharmacy

5. Print
74%
Average return of print ads
$3 million
Return on Investment
from $4 million investment
Placement
$6.5 - $10.75
million

6. Moms
161 respondents
31 naturally minded with children under 18
3% share of young
adult market
Young Adults
106 respondents
63% likely or definitely likely to purchase a nasal spray
2.75
million

7. Packaging

9. Advertising

10. “Good Day”
This is Sam on a good day.

11. “Sick Day”

12. “We’ve got your nose”
We’ve got your nose.

13. “Xlear Your Nose”

14. Digital

15. “What’s Your Smell” Social

16. “Need a Sick Day” Social
#needasickday
#needasickday

17. Paid Search

18. Publicity

19. Allergy & Asthma Campaign

20. Xlear Shot Campaign
Booth on campus
Games and prizes
Distance shot prize:
$5,000
5/21/2014
One Lucky Student
Semester Tuition
5,000

21. Execution

22. Publicity
$1,000,000
Magazine Advertising
$2,000,000
Social Media
$75,000
Blog Ads
$200,000
Direct Mail
$500,000
PPC Text & Display
$100,000
Total
$3,925,000

23. Questions?
Team #ProfHuff
Derek Cohen | Chase Adams | Neal Ferrell | Blake McClary