During this video conference our speaker Joanne will provide us with introduction to Social Entrepreneurship, why Social entrepreneurship is getting high profile today? The process and some tools, and some examples from other countries.

2. Introduction
Professor Joanne Lawrence
Hult International Business School

3.  PHOTO??? Rwanda?

4.  What is social entrepreneurship?..
 Why has it assumed such a high profile?
 What are some ways to approach it?
 What are some examples?
 Q+A session

5.  Goal One: End poverty in all its forms
everywhere…

6. Despite $2.3 trillion in aid, with $1trillion to
Africa alone, there has been little to no
decline in poverty, or increase in growth as a
result. Why? Why are the poor still poor?

7.  Multinational corporations (MNCs:
philanthropic efforts (e.g., CSR)
 MNCs: “Intrapreneurship’ (mainstream
business)
 Public-Private Partnerships
 Social Entrepreneurship/Enterprises

8.  Provides ‘enabling’ opportunities
 Focuses on poor as consumers and producers
 Seeks market oriented and demand-based
solutions in the form of affordable new
products, services, business models
Creates solutions that are sustainable,
empowering, and mutually beneficial.

9. What is an entrepreneur?

10.  They are dissatisfied with the status quo ; they
see opportunity; They are move forward not by
small improvements, but radical changes…
 “The entrepreneur always searches for change,
responds to it and exploits it as opportunity”
Peter Drucker
‘Alertness is the entrepreneur’s most critical
ability’ Israel Kirzner


11. Ability to ‘see’ comes from unique traits:
 Inspiration e.g. frustration
 Creativity e.g. radical solutions
 Direct Action e.g. ‘just do it’, don’t wait
 Courage e.g. risk of failure
 Fortitude e.g. setbacks

12.  Both motivated by relentless pursuit of a
vision – beyond social or financial
 Both derive reward from seeing the idea
implemented vs. any financial reward
 Neither ever adequately compensated for
their time, risk, effort, capital
 Distinction lies in VALUE PROPOSITION.
SOCIAL ENTREPRENEURSHIP ABOUT LARGE,
TRANSFORMATIONAL SOCIAL CHANGE

13. e.g. Bangladesh’s Waste Concern “Waste is a resource”

14. We define social value as the creation of
benefits or reductions of costs for society
through efforts to address social needs and
problems that go beyond private gains and
general benefits of market activity.. “
Social innovators create innovations that
benefit society as a whole rather than create
private value……
 ills, Deiglmeier , “Rediscovering Social Innovation” Stanford Innovation Review Fall
2008

15.  ….. a social innovation is an idea that works
for the public good..
 Centre for Social Innovation,
Toronto, Canada

16. An innovation is NOVEL
New to user, application, situation
An innovation is an IMPROVEMENT
More effective or efficient than what exists
ADD:
An innovation that is SUSTAINABLE + JUST
Phills, et al, “Revisiting Social Innovation”

18.  A deeper understanding and appreciation for
the needs and wants of emerging markets.
 An ability to work within constraints such as
weak infrastructures, limited natural, human
and financial resources.
 An aptitude in building trust, collaborating
with local constituents and players.

19.  Theory of Change
 Systems Thinking
 Stakeholder Engagement
 Design Thinking

20. “ A tool.. to think about the venture’s ultimate social
outcomes and map out the drivers and levers for
achieving optimal impact..”
From The Double Bottom Line Methods Catalogue, Clark, Rosenweig, Long and Olsen and The
Rockefeller Foundation,2003
Activities
Outputs
Outcomes
Inputs
What is put into
the venture
What are
venture’s
primary
activities
Results that
can be
measured
Changes to the
social system
Minus what
would have
happened
anyway =
IMPACT
Goal
Alignment

21. “the ability to see the world as a complex
system, in which we understand that “you
can’t do just one thing” and that
“everything is connected to everything
else…
- Sternman, in Systems Dynamics Modeling
21

22. Step 6
Step 5
Step 4
Step 3
ANALYZE -- Determine
Gaps
Step 2
Step 1
IDENTIFY Stakeholder
Identification
General Nature of
Stakeholder claims, motivations, and their
implications
PRIORITIZE
Stakeholder Demands
ACT: Develop
Organisational Responses
Monitor
And ControlRestart
Process
Source: Preble, 2005
22

23. ‘Social challenges require systemic solutions
that are grounded in a client’s or customers
needs..’
“Design thinking ..inherently optimistic,
constructive and experiential, address the
needs of people who will consume a product
or service and the infrastructure that delivers
it..Products and services that are human
centered………”
Brown and Wyatt, “Design Thinking for Social Innovation”,
Stanford Social Innovation Review, 2010

24.  Diagnosis
 Design
 Development
 Systemic Innovation
 Scaling, Diffusing, Connecting
 Sustaining Innovation
- Murray, Mulgan, Caulier Grace
“How to innovate: Tools for Social
Innovation”, Working Research Paper

28. 1. Price performance
2. Hybrid solutions
3. Scalable and transportable
4. Low resource intensity; Conserve
5. Rethink functionality
6. Process innovations as critical
7. Deskilling work
8. Consumer education
9. Products must work in hostile environments
10. Research on interfaces
11. Methods of distribution
12. Focus on platform to enable rapid change
Prahald , Chapter Two

29.  Affordability: Creating Consumption Capacity
 Access: Distribution
 Availability: When…
 Awareness: Why they need it..

30.  Context: What is the unjust situation, social issue that you are trying
to rectify? Who will it effect and where?
 Proposition: What is the opportunity you see? What is your idea/social
value proposition? What are your assumptions? Are there any political
risks? What structure do you suggest and why?
 Implementation: What might be potential drivers, barriers and enablers
of your success? What stakeholders do you need to engage and how?
Any potential partners? Competitors?
 Goal/Impact: What do you hope to achieve with your idea? Over what
ideal time frame? What is the potential social, economic impact?
 Metrics/Evaluation: What metrics could you put into place to measure
your achievement?
 Next steps? What do you need to do next to take your idea forward?

34. Nestle, Pepsi,
Unilever join forces
on waste
in Chile
IKEA and UNICEF, IFC-directed partnerships in Africa

37. Thank you!

38.  www.socialedge.org www.echoinggreen.org
 www.ashoka.org www.idealist.org
 http://www.schwabfound.org/sf/index.htm
 http://www.gsvc.org/about_gsvc/
 http://www.youtube.com/skollfoundation
 www.seedinit.org
 www.changent.com
 www.endeavor.org
 www.socialvc.net
Books (Inspiration!)
 The Power of Unreasonable People: How Social Entrepreneurs
Create Markets that Change the World (Elkington and
Hartigan)
 How to Change the World (Bornstein)
http://blogs.worldbnk.org/d
mblog/