List of 15 social media stats to share with senior business leaders and executives on how social media is impacting hiring, recruiting, and employee communication and engagement.

1. 15 Social Media Stats to Share
with your
YOUR BUSINESS LEADERS

2. BUSINESS USES FOR SOCIAL MEDIA
• Marketing
• Sales & Business Development
• Recruiting
• Employee Listening & Communication
• Employment Branding
• Learning & Development

3. SO MANY USES AND YET…
Business leaders & executives
struggle with use and
application, but it’s not about
them.

4. WHY THIS DECK EXISTS
So that you may share with your
leadership the how, what and
why social media is being used
by job seekers & employees.

5. WHY THIS DECK EXISTS
Feel free to use the information
on these slides and make this
deck your own to facilitate
conversations.

6. Adding a photo makes
you 36x more likely to be
found on LinkedIn.
Source: bit.ly/LinkedIn-stats
15 SOCIAL MEDIA STATS

7. Globally, Facebook
users spend an
average of 50 minutes
per day on their
products.
Source: bit.ly/Facebook-global

8. Number of LinkedIn
Profile Views in Q1 of
2016 was 45 billion.
Source: bit.ly/LinkedIn-stats
15 SOCIAL MEDIA STATS

9. We spend 17 minutes
a day on YouTube.
Source: bit.ly/LinkedIn-stats

10. 51% of recruiters Google
a candidate as part of the
recruiting process.
Source: bit.ly/social-media-stats
15 SOCIAL MEDIA STATS

11. There are more
mobile phones than
toothbrushes.
Source: bit.ly/mobile-toothbrush

12. 1,471 people listed
‘Hugs’ as a skill on their
LinkedIn Profile.
Source: bit.ly/LinkedIn-stats
15 SOCIAL MEDIA STATS

13. 90% of job seekers
use their mobile phone
in their job search.
Source: bit.ly/mobile-toothbrush

14. LinkedIn is the #1 social
media tool for recruiters.
Source:bit.ly/social-recruiting-stats
15 SOCIAL MEDIA STATS

15. Source: bit.ly/RIP-twitter
Twitter is the third
most popular search
engine.

16. Source:bit.ly/social-recruiting-stats
Only 13% of Millenials
(13-34 yo) use LinkedIn.
15 SOCIAL MEDIA STATS

17. Source: bit.ly/RIP-twitter
21% of Buzzfeed’s
web traffic comes from
Snapchat.

18. Source: bit.ly/LinkedIn-stats
LinkedIn reaches 37% of
the U.S. population.
15 SOCIAL MEDIA STATS

19. Globally, Facebook
users spend an
average of 50 minutes
per day on their
products.
Source: bit.ly/Facebook-global

20. Source: bit.ly/recruiter-2015
96% of recruiters use
some form of social media
when interviewing &
hiring.
15 SOCIAL MEDIA STATS

21. • Your senior leaders are open to:
– Listening
– Learning
– Experimenting
– Failing
– Having Fun
MY HOPE

22. Jessica
Miller-­‐Merrell
@jmillermerrell!
www.workology.com!
sourcesGOOD LUCK!
LinkedIn: b4j.co/jmillermerrell!