BlueAnt Digital Intelligence is a New Delhi, India, based Digital Agency. We are a team of design, content and technology experts, who work with products, services or even start-ups to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies. This presentation introduces our various services and show cases some of our work through case studies. You can learn more about us, from our website: http://blueant.in

1. BlueAnt Digital Intelligence
Digital Portfolio

2. About
We’ve got what you need
We're a team of design, content and technology experts.
Whatever your product, service or idea, you can count on us to deliver
only the most creative design ideas, innovative technology solutions, and
extensive social media and digital marketing strategies.

3. We work on social media
What draws people to your product or idea?
What keeps them coming back for more?
We create unforgettable social media strategies,
content, and creatives for you and your brand.

4. And on marketing & promotions.
A well-placed ad, a strategically promoted post, just the right
keywords and only the most diligent tracking and analysis.
Instant online amplification.

5. We build brand identities.
We specialise in the creation of brand identity for
organisations, products and ideas so you can truly stand out
from the crowd.

6. And develop websites and apps
Android, iOS, Windows, or Web?
Design, development or both?
Whatever you need, we’ve got you covered.

7. If you’re thinking about video…
There’s no more engaging way to talk to your audience than
through video.
Animation? Motion graphics? Short film? Go-pro? Whatever
your concept, we’re equipped to make it real.

8. … or something truly innovative
Whether you’re looking for HTML5 games, or any next level
design idea, we’re ready and able to make it happen.

9. Case Study 1: I Say Organic
Social Media and Marketing for for I Say Organic

10. o To increase traffic to the I Say
Organic website
o To increase visibility of the I Say
Organic brand.
o To boost sales of I Say Organic
products.
The Goal

11. o A social media and content
strategy ties in with email and
marketing to put out visuals and
text that highlight I Say Organic’s
USP as a brand that is
responsible, healthy and fulfilling.
The Idea

12. A 9-month social media and marketing
campaign around the themes of:
The Execution -
Social Media
o Reiterating I Say Organic’s USP
viz. the organic nature of its
produce.
o Highlighting the ease and speed
with which products from I Say
Organic’s website can be
purchased and delivered.
o Maintaining I Say Organic’s
relevance by creating content
according to current events and
festivals (e.g. posters for holi,
elections, etc.)

13. o Social media contests and giveaways
allowing fans and followers to win I Say
Organic products
o Keeping fans and followers informed and
updated of new arrivals in the I Say
Organic store, as well as of offers and
sales.
o Consulting with I Say Organic on the
creation and development of the UX/UI
of their website.
o Weekly newsletters to the I Say Organic
customer database informing them of
sales, offers and discounts as well as of
new arrivals to the store.
The Execution -
Social Media

14. o 17,600 organic reach per month
o 5,605 viral reach per month
o 20,172 paid reach per month
o 400-500 new likes per month
o 1,562 visits to the website per
month from social media.
o Average sustained website bounce
rate of 37% (down from 80%
initially)
The Result

15. Case Study 2: Mission Hazaar
Interactive Design and Social Media for Breakthrough’s Mission Hazaar campaign

16. The Goal
o Bring the issue and consequences of
gender-based discrimination to the
attention of an online audience.
o Compel the audience to accept the
existence of a disproportionate child sex
ratio and act to end gender-based
discrimination

17. o A point-and-click HTML5 game hosted on
the Breakthrough website that brought out
the reality of gender-based discrimination
through game play.
The Idea

18. o The Mission Hazaar game aimed to
bring out the reality of gender
discrimination and unequal sex ratio in
India.
o A consequence of this uneven sex ratio,
is a lower number of women than men in
public spaces.
o Thus, every level on the game
represented a state with a skewed child
sex ratio.
The Execution -
Game

19. o 20 women were ‘hidden’ in each of the 5
levels representing 5 different public
spaces in 5 Indian states with the lowest
sex ratio.
o The main goal of the game was for the
player to locate all 20 women across 5
levels to complete Mission Hazaar.
o Through this game, we wanted to bring
to light, via the users own virtual
experience, how ‘missing women’ are a
normalised aspect of our everyday
experience.
The Execution -
Game

20. 3 month long social media push
including image creatives across the
following themes:
The Execution -
Social Media
o How many women do you see in
around you or in public spaces?
o What can you do to end gender-
based discrimination?
o Women share stories of their
experiences in public spaces
o Event-promotion posts and
creatives before during and after
each campaign event.
o Call to action posts – play the
game, take the survey, attend the
event

21. A 2-month marketing campaign including
newsfeed posts and promoted posts aimed
at:
The Execution -
Social Media
o Call to action to take a survey and be a part
of Breakthrough’s research on gender
based discrimination.
o Call to action to play the Mission Hazaar
game on Breakthrough’s website.
o Call to action to attend the final Mission
Hazaar event – a bike rally in support of the
campaign.
o Promoted posts included Breakthrough’s
campaign videos and public service
announcements.

22. The Result

23. o 40,15,514 Facebook impressions
o 31,38,988 Facebook reach
o 3.44% Facebook engagement rate
o 11,531 gameplays in one month
o 10,575 unique visitors
o 3 minutes 8 seconds average time spent
on game by each visitor
o 500+ hours spent by visitors on game in
one month
The Result

24. Case Study 3: Windsong Music Festival
Social Media and Marketing for Percept’s Windsong Music Festival

25. o Increase the number of attendees at
Windsong Music Festival in Hyderabad
– a city not commonly associated with a
thriving music scene.
The Goal

26. o Escape the chaos of the city. A weekend
full of fun, food and adventure awaits you
at the Windsong Music Festival in
Hyderabad.
The Idea

27. A 15-day social media and marketing
campaign with creatives around the
themes of:
The Execution -
Social Media
o Call to action to reserve tickets for the
event.
o Escaping the chaos of the city for a
weekend of music and adventure at
Boulder Hill
o Information about and promotion of the
headline acts, including Farhan Akhtar,
Indian Ocean and Leslie Lewis as well as
comedians Kanan Gill and Kenny
Sebastian
o Tweets, Instagram and Facebook posts of
the event and afterparty.

28. o Total Facebook Impressions: 13,49,864
o Total Facebook reach: 6,86,531
o Total page likes: 16,820 likes
o Increase In Likes: 4,412
o YouTube Video Views: 1500+
The Result

29. Case Study 4: Sounds of Freedom Music Festival
Social Media and Marketing for Teamwork Arts’ Sounds of Freedom Music
Festival

30. o To establish Sounds of Freedom as a
music festival with a difference – that
combines the causes like freedom of
creative expression and gender
equality with great music, good food
and a fun vibe.
o To increase attendance to the Sounds
of Freedom music festival.
The Goal

31. o To present Sounds of Freedom as a
platform for artists and creators to
express themselves freely.
o To present Sounds of Freedom as a
space where a young audience could
support and be involved with causes
they are passionate about.
The Idea

32. A one-month social media and
marketing campaign with an eight-day
marketing campaign across networks
– Facebook, Twitter, Instagram and
Google+
The Execution -
Social Media
o Posts promoting the artists and
headliners performing at SOF.
o Posts establishing and promoting
SOF’s identity as a brand in itself.
o Sponsored and cause-related
quizzes, contests and giveaways to
promote the performers and engage
the audience.
o Use of comics and graphic novel
style imagery to promote the event.
o Live coverage from the event on the
day on Instagram and Twitter.

33. o Total impressions: 9,05,126
o Total Reach: 3,58,107
o Engaged Users: 63,843
o New Likes: 1,367
o Potential Twitter Impressions: 17,33,000
o New Twitter followers: 299
o Tweets: 380
o Mentions: 254
o Retweets: 302
o Instagram posts: 58
o Instagram likes: 368
o New Instagram followers: 88
The Result

34. Case Study 5: GROCERPAD
Print Design for GROCERPAD

35. o To design a print pamphlet that
presented all the information about the
mobile app, GROCERPAD, clearly and
through the use of simple graphics.
The Goal

36. o Flat, vibrant colours, clear text, images
showing before and after scenarios of
grocery shops using GROCERPAD.
The Idea

37. Execution and Result

38. Case Study 5: Indochine International
Branding and Identity Design for Indochine International

39. o A financial group working in South-East
Asia, Indochine International sought a logo
that referenced the region’s rich culture and
symbolism.
o A logo and brand identity that was modern
but incorporated traditional elements.
The Goal

40. o Since Indochine International sought to
work in South East Asia we looked to
create a logo that referenced the regions
rich culture and symbolism.
o The use of tantra drawing, Hmong symbols
and images of the Chinese money tree as
reference points, and drew on colour
schemes that signified prosperity, luck,
energy and growth.
The Idea

41. o Following an initial iteration of six designs,
Indochine International zeroed in on a logo
that incorporated the image of a money tree
into the name of the organisation with the
traditional symbol for a Chinese coin making
up its leaves.
o The final design set included the brand logo
as well as guidelines for its use across online
and print properties as well as on business
cards and other collateral.
The Execution

42. The Result

43. Case Study 6: BlueLotus Strategy Consulting
Motion Graphic for BlueLotus Strategy Consulting

44. o To explain the concept of compliance,
the laws relating to it, and the
consequences of non-compliance
o To communicate the functionality and
purpose of BlueLotus’s compliance
suite to an audience in an easily
understandable manner.
The Goal

45. o A 2-minute motion graphic introducing the
e-compliance suite, to run the viewer
through the legal, secretarial, financial and
labour laws, and to present the solutions
offered by the software.
The Idea

46. The Result

47. Case Study 7: KnoDues
Application UI design for KnoDues

48. o To design a user interface – the whole look
and feel – for an accounting app, KnoDues,
given its wireframe and functionality.
The Goal

49. o We used Google’s material design to
create a UI for KnoDues that was visually
appealing, easy for the user to navigate,
with elements that could be located
rapidly and deployed instantly.
o We also devised simple redesigns for
every major operating system that
allowed the app to be ported to any other
device without any loss in design
standard.
Execution

50. The Result
With this material design/iOS design
hybrid we created an interface which lent
itself to virtually any device’s user
experience.

51. Case Study 8: Broomberg
Creative Production and Marketing for Broomberg

52. o To position Broomberg as a household
name that specialises in deep-cleaning
services.
o To position Broomberg as a premium
professional service that relies on better
training and equipment.
o This is in opposition to the reliance on
domestic help that usually provides
ineffective cleaning.
The Goal

53. o Position Broomberg’s deep-cleaning
services in contrast to cleaning services
provided by domestic help by
highlighting how they are significantly
more thorough, long-lasting and effective
than those provided by household help.
The Idea

54. An ongoing social media strategy on
Facebook, Twitter and Instagram based
on the following concepts:
The Execution -
Social Media
o Bai vs. Broomberg: A creative
series showcasing the scenarios
in which Broomberg’s services
are superior to those provided
by domestic help.
o Before and after photo-series
illustrating the results of
Broomberg’s services around
the house.

55. o This content aided Broomberg’s
brand building and increased their
social media engagement.
o Broomberg handles their own social
media posting calendar and insights.
The Result

56. Arjun Jassal
Founder | M.Sc. in Information, Communication and Society (Research) from LSE | PG
Diploma in Journalism from the ACJ, Chennai | B.Tech in Electronics and Instrumentation
Engineering from Vellore Institute of Technology | 8 years experience of working with venture
capital, startups and digital media.
Meet the Team
Anika Verma
Senior Manager | Production Management | English (Honours) degree from Delhi
University | 3D animation and VFX from Maya Academy | 8 years of experience of
working in advertising, animation, graphic design including both print and web,
photography, audio and video production, social and digital media.
Radhika Takru
Social Media and Web Manager | BA (Hons.) Psychology, Delhi University | MA (Research)
New Media and Communication | Works on content creation | Social media strategy |
Website management | 8 years experience working in research, startup and nonprofit
organisations

57. Sahil Malhan
Visual storyteller | BFA, Visual Communication from College of Art, Delhi University |
UI/UX | Game Design | Animation | Graphics | Photography | Film making
Jackson Meisnam
Illustrator | BFA (Visual Communication) from College of Art, Delhi University | Illustrations
| Comics | Graphic Design | Photography | Video enthusiast
Tanay Dixit
Web Development Partner | Delhi University Graduate | CFA candidate | Entrepreneur |
Experience in App Development, UI/UX Design, Branding and Marketing Research
Dennis Akham
Senior Designer | BFA (Specialisation in Applied Art) | College of Art, Delhi University |
Works on Conceptualisation | Visualisation | Illustrations | Character Design | Graphics
and Branding & Identity Design | Animation | VFX & Motion Graphics | 5 years
experience of working in Animation, Graphic Design and Advertisement Firms

58. Who have we worked with?
Media, Creative
& Industry
• Viacom18
• Hero MotoCorp
• Reckitt Benckiser
Retail & E-
Commerce
• Pitara
• Either Or
• I Say Organic
• Broomberg
Music and Art
• Teamwork Arts
• Sony Music
• Indian Ocean
• Rock Street
Journal
Social Responsibility
• Breakthrough
• Abdul Latif Jameel Poverty
Action Lab
• Tech Mahindra Foundation

59. Our Clients

60. Want to know more?
Reach us: http://blueant.in
Call us: +91 991 015 0219
Email us: headant@blueant.in
Drop in: B-15, LGF, Greater Kailash Enclave-II, New
Delhi.