Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.

1. MOONSHOT
THINKING
Howtodisruptyour
industryandbeat
thecompetition.
@BLUELOBSTERCO
InspiredbyGoogleXandPeterDiamandis.

2. DOYOUREMEMBER?

3. 1960S1960S

4. BIGIDEAS!

5. WECHOOSETOGO
TOTHEMOON!

6. RADICAL!

10. DARETODO!

14. MADEIT!

19. The biggest benefit of
Apollo was the inspiration
it gave to a growing
generation to get into
science and aerospace.
“
Buzz Aldrin, Astronaut

20. BUT…

21. After Apollo 17, America stopped looking towards
the next horizon. The United States had become a
space-faring nation, but threw it away. We have
sacrificed space exploration for space exploitation,
which is interesting but scarcely visionary.
Eugene Cernan, Astronaut
“

22. WHAT’STHEPOINT?

23. NOTONLYDIDWEBECOME
LESSAMBITIOUSINSPACE.

24. WEALSOBECAME
LESSAMBITIOUSINBUSINESS.

25. 2015

26. SMALLIDEAS!

27. We wanted flying
cars, instead we got
140 characters.
Peter Thiel
“

28. INCREMENTAL!

29. A ten per cent
improvement means
that you're doing the
same thing as
everybody else.
Larry Page
“

30. LOWRISK!

31. Companies fail
because they do the
wrong things or they
aren't ambitious, not
because of litigation
or competition.
“
Larry Page

32. THESOLUTION

33. MOONSHOT
THINKING!

34. Moonshot thinking is shooting
for the moon. Moonshots live
in the gray area between
audacious projects and pure
science fiction; they are 10X
improvement, not 10%.
Google X is leading the 10X
movement.
MOONSHOT
THINKING

35. BIGIDEAS!

36. Radical
Solution
Breakthrough
Technology
Huge
Problem
MoonshotThinking
atGoogleX
They take on global-scale
problems, define radical
solutions to those problems,
and involve some form of
breakthrough technology
that could actually make
them happen. They look for
10X improvements and
solutions that will help one
billion people.

37. If you’re not doing some things that are
crazy, then you’re doing the wrong things.
Larry Page
“

38. GOOGLEX
MOONSHOT
EXAMPLES

39. PROJECTSELF-DRIVINGCAR
Technology for driverless cars

40. PROJECTLOON
Balloon powered
internet for everyone

41. PROJECTWING
Rapidly deliver products
using flying vehicles

42. It’s often easier to make
something 10 times better
than it is to make it 10
percent better.
Astro Teller, Google X
“

43. OTHERCOMPANIES

44. NETFLIX
Disrupts streaming

45. AIRBNB
Disrupts hotels

46. TESLAPOWERWALL
Disrupts energy storage

47. Cool! But
I am not
Google X!

48. Howtoapply
MoonshotThinking
toyourcompany

49. @PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis

50. Your biggest problems are
your biggest opportunities.
Peter Diamandis, X Prize
“

51. 1
Hire some 20-somethings
to do some digging

52. The first step is to create a Strike
Force of young people. Why young
people? They are smart, hard working,
and naive. All the qualities you want in
someone who trying to reinvent a
system.
They have no preconceived notions
about the way the world is supposed to
work. This gives them the ability to
question everything.

53. THESTRIKEFORCE

54. So where do you find your strike force?
They may already work for you, or they
might be graduates, or a group of local
entrepreneurs.
Look for passion and curiosity.
Form teams of three to five people
with a background in science and
engineering.

55. 2
Question everything
and everyone

56. Give the Strike Force 4-6 weeks to walk
around your company and examine
everything.
Let them to talk to all employees,
clients, suppliers, and so on. Everybody.

57. Have them document the major
challenges your company is having:
What is unduly hard to accomplish?
Where are we missing quality?
Where are we behind the competition?
What are our clients' biggest complaints?

58. 3
Generate Ideas.
No limitations!

59. Challenge them to think about how the
biggest challenges could be solved.
Make sure to emphasize that they have
NO LIMITATIONS as to the ideas they
can come up with. This is critical.

60. Good ideas are always
crazy until they’re not.
Larry Page
“

61. 4
Catalogue, prioritize
and select

62. Ask the Strike Force to compile their
findings, and write up their top 10 -
20 recommendations.
Rate them with regard to:
Financial impact
Competitive impact
Ease of implementation (time and $)

63. 5
Fund the best ideas
and best teams

64. Fund the best ideas and the best
teams to develop the solution either
internal to your business, or as
outside entrepreneurial endeavors.
Either way, you win.

66. SUMMARIZE

67. @PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis

68. HireYoung
Team
Question
Everything
Catalogue&
Select
FundBest
Ideas
Generate
Ideas

69. Lots of people dream big and talk about
big bold ideas but never do anything. I
judge people by what they've done. The
ratio of something to nothing is infinite.
So just do something.
Peter Diamandis
“

70. READY?

71. NOWTAKEOFF

72. ENJOYTHERIDE!

73. CELEBRATETHEWIN!

74. We choose to go to the
moon in this decade.
Not because it’s easy,
but because it’s hard.
“
John F. Kennedy

75. I have a very simple metric I use: Are you
working on something that can change the
world? Yes or no? The answer for 99.9999
percent of people is no. I think we need to be
training people on how to change the world.
“
Larry Page

76. In honor of Apollo 11. One giant leap for mankind.

77. MOONSHOTRESOURCES

78. www.PeterDiamandis.comwww.PeterDiamandis.com

79. www.solveforx.com

80. www.singularityu.org

82. MOONSHOT
THINKING
Howtodisruptyour
industryandbeat
thecompetition.
@BLUELOBSTERCO
InspiredbyGoogleXandPeterDiamandis.

83. Only 1 in 2 million lobsters is blue. Are you?
Stand out,get noticed,connect.
www.bluelobster.co hello@bluelobster.co