Presentation i made at the Alcatel-Lucent Bell Labs 'Open Days' about Innovation Community Management™

1. Innovation CommunityManagement

2. contact@bluenove.com 2 mai 10

3. …theywould say… We want to make a better world where … An Employee : ‘My company organized a challenge for innovative ideas on a web2.0 platform, I dared to contribute, got in the Top 3 and now I am managing this new project as an Intra-preneur…’ A Customer : ‘I got involved into an online co-creation process with this major brand and contributed to the launch of a new exiting service … and it was fun!’ An Entrepreneur : ‘I proposed a partnership to this major Corporation who got back to us in less than 1 month … and 3 months after we are testing a new product with their Beta-Testers’ A Developer : ‘This API made so much sense to integrate into my new App … and it was so easy to do!’ A Corporation : ‘We saved 6 months in our Time To Market partnering with this start-up and integrating their technology ’ A freelance Expert: ‘I have no idea how this company found me and got me involved to solve their R&D problem ’ mai 10 3

4. Open Innovation ? ‘The smartest people always work for someone else’ ( Bill Joy, co-founder of Sun Microsystems,1990)

5. Open Innovation ? Collaborative Innovation ? Innovative Collaboration ? Clients Startups Innovation ecosystem Suppliers Inside-out (Spin-off) Competitors Corporations HR External Bus Dev R&D Universities Outside-in (Partnerships, M&A, JVs) Internal Players from other industries (blue ocean) Legal Marketing Procurement mai 10 5

6. The 2.0 wave effect on the ecosystem Wikidocs, Notes, sharing files / ideas, polls… Search engine Contributions / Members Personalized profile Edito Versioning Latest questions Discussion Groups Reactions & Comments All types of files Twitter account Answer from the community manager Ranking of topics 27/05/10 6 CONFIDENTIEL

7. from 'Know HoW' to 'Know WhO knows how'

9. Developers

10. Experts

11. Universities & LabsBeta-testers Prospects and new markets Internal& external External managed by internal Employees Internal scope Project Innovative topic Core business Branding & Societal Light profiles / big number of participants Rich profiles / Less participants

12. Someexamples 27/05/10 9 CONFIDENTIEL Level of dialogue internal / external External Internal& external External managed by internal Internal scope Project Innovative topic Core business Branding & Societal

13. It is about ‘community management’ It is about a new know-how to bedeveloped… CONFIDENTIEL 27/05/10 Create 10 Share 100 1000 View 10

14. 27/05/10 CONFIDENTIEL It is about social network dynamicsand change management 1month 3month 3month Set-up Launch Management Adoption X 000s Participants 500 to 1000 Buy-in 300 to 500 Learning 100 20 to 50 Resistance to change Temps 11

15. It is about an innovation process Incubation Test Launch Opportunity analysis Validation Idea Project mode 12 27/05/10 CONFIDENTIEL

16. Innovation CommunityManagement ? Social Media & crowdsourcing Community management Enterprise relatedcommunities Social networks dynamics Community management software Social Networking tools Blogging/Micro-blogging Open online challenges Viral Marketing/Buzz Ideation Pipeline Portfolio Software Idea management Open Innovation Change management Partnership management IP management Platform and ecosystem management 05/2009 13 CONFIDENTIEL

17. Innovation Community Management ™ mai 10 14

18. Innovative ‘Innovation Community Management’ ? The ‘InnovNation’ Serious Game project An R&D project by bluenove, ParaSchool and the InriaLab 02/2010 15 CONFIDENTIEL

19. thankyou twitter : @bluenove contact@bluenove.com 16 mai 10