A glimpse from a large deck on how to develop a Strategic Marketing Architecture to inform decisions and actions for start-ups and early stage companies.

1. Strategic
Marketing
Architecture
Tools for growing
companies

2. Strategic Marketing Architecture Process
Revisions
6
Internal
Creative
Review &
Revisions
Concepting
2
1
3
4
5
7
8
KPI &
Dashboards
Audience
Analysis
Strategic
Process
Tactical
Considerations
Brand
Analysis
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Competition
& SWOT
Internal
Marketing
Leadership
External
Resources
6
• The process begins with
understanding current state of
the business and the customer.
Smart organizations review and
update their plan annually.
• Complexity is easy to create.
Strive for simplicity of process
and analysis for speed to market.
The Takeaway – a comprehensive
survey of the business is necessary
to develop an effective and
actionable Strategic Marketing
Architecture