What is happening on the communications segment while we live a data centric world and the data explosition.

1. WHERE?|BOB|

2. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|

3. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|

4. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|

5. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
|HEAD OF TRANSFORMATION GRUPO ABC|

6. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
|HEAD OF TRANSFORMATION GRUPO ABC|
|CURATOR GRUPO ABC|

7. WHERE?
|BOB|
WHO AM I?
|HEAD OF DIGITAL GRUPO ABC|
|HEAD OF CHANGE GRUPO ABC|
|HEAD OF DISRUPTION GRUPO ABC|
|HEAD OF TRANSFORMATION GRUPO ABC|
|CURATOR GRUPO ABC|
|DEAN GRUPO ABC|

8. WHERE?
|BOB|
WHO AM I?
|FOUNDER OF YOUPIX|

9. WHERE?
|BOB|

10. WHERE?
|BOB|
WHO AM I?
|FOUNDER OF MUCH MORE DIGITAL|

11. Much More’s mission is to
help digitally mature
organizations to map and
unlock digital dollars.
|BOB|

12. WHERE?
|WHAT ARE WE HERE FOR?|
|In a post media and data centric world,
how to reimagine comm companies|
|FACTS, LEARNINGS, DO’S AND DONT’S|

13. WHERE?|COMM WORLD|

14. WHERE?
|MOMENT|
ExO

15. WHERE?
|MOMENT|
EVERYTHING THAT CAN BE
DIGITIZED, WILL BE

16. WHERE?
|MOMENT|
EVERYTHING THAT CAN BE
DIGITIZED, WILL BE
DATALIZED

17. |BUT|

18. WHERE?
|MOMENT|

19. WHERE?
|MOMENT|
BIG DATA CAN
BECOME A BIG MESS

20. WHERE?
|MOMENT|
TOO MUCH DATA
CAN MEAN NO DATA

21. WHERE?
|MOMENT|
SMALL DATA SOMETIMES
IS THE SMART DECISION

22. WHERE?
|MOMENT|
AND IT’S NOT ABOUT DATA,
IT’S ABOUT WHAT WE DO WITH IT!

23. |HOW CHANGE?|

24. WHERE?
|HOW CHANGE?|
WHICH ARE THE WAYS I SEE THIS WORKING?
|A F... VISIONARY LEADER|ON THE SIDE|HACK THE SYSTEM|

25. | A F...
VISIONARY
LEADER|

26. |JOBS|B MAUÁ|GATES|ZUCKERBERG|WELCH|PAGE|LEMANN|
https://www.youtube.com/watch?v=SswMzUWOiJg

27. |ON THE SIDE|

28. |GM LYFT|VERIZON YAHOO|ATT TIME|FORD|APPLE|
https://www.youtube.com/watch?v=LKDu162tzZc

29. |HACK THE SYSTEM|

33. WHERE?
|HACK THE SYSTEM|
WHAT IS NECESSARY?
|MINDSET CHANGE|CRAZY PEOPLE|HACKER SPIRIT|

34. WHERE?|7 HACKS|
TO HACK THE COMM INDUSTRY

35. WHERE?
|HACKS|
1. DON’T REVEAL THE STRATEGY/OBJECTIVES/PLAN
BE A TRANSLATOR, NOT A DISRUPTOR

36. WHERE?
|HACKS|
2. BE A MAKER, AND EXPLAIN IT IN A SIMPLISTIC WAY

37. WHERE?
|HACKS|
3. HAVE A FEW GODFATHERS (TRUSTABLE & QUIET)

38. WHERE?
|HACKS|
4. MAKE YOUR MISSION BECOME A CAUSE & HAVE ALLIES
NEVER ACT AS A FATALIST OR CATASTROPHIST

39. WHERE?
|HACKS|
5. TAKE PEOPLE ON THEIR OWN JOURNEY (NOT YOURS),
BE THE EXAMPLE AND CREATE EXPERIENCES

40. WHERE?
|HACKS|
6. BE THE COMPASS INSTEAD OF THE DRIVER

41. WHERE?
|HACKS|
AND MOST IMPORTANT OF IT ALL

42. WHERE?
|HACKS|
7. HACK YOURSELF!

43. WHERE?
|WHAT HAVE
WE DONE?|

44. |HACKS|

45. |ON THE SIDE|

46. WHERE?
|HACKS|
ANNALECT
RESOLUTION
MEDIA
ACCUEN ?

47. WHERE?
|HACKS|
ANNALECT
RESOLUTION
MEDIA
ACCUEN
P&G
AT&T
MCDONALDS

48. WHERE?
|HACKS|
ANNALECT
RESOLUTION
MEDIA
ACCUEN
HEARTS&SCIENCE
UNLIMITED
AGÊNCIA
AGENCONSULTECHRIA
VEÍCULO
PLATAFORMA
ANUNCIANTE
GROWTH HACKER

49. WHERE?
|HACKS|
ANNALECT
RESOLUTION
MEDIA
ACCUEN
HEARTS&SCIENCE
UNLIMITED

50. WHERE?|IT IS POSSIBLE|
BUT ONE HAS TO HACK IT!

51. |THANK YOU|
|BOB@MUCHMORE.DIGITAL|