2. Introduction
Here you will learn some tips about writing
a poster in a successful way. So welcome
once again and I hope you have fun with
this short presentation.
3. Goals of a poster
When writing a poster, what you must take
into account is that your poster must:
● Capture the audience you're talking to
● Inform the audience you're talking to
4. Capture the audience
Here you will find some suggestions about
capturing your audience in a successful
way, it means, to make them feel
interested (and they will, of course), when
they take a look for the very first time to
your poster and also for the very first time
that your poster will be read:
5. For a first glance:
● Use concise and descriptive headings
● Make use of colourful pictures and
diagrams
● Take into account to make use of white
spaces (it could be pretty good for your
audience)
6. For the first read:
● Try to get one point across
● Try to use a kind of writing that looks
like a newspaper writing
7. Inform the audience
Who is the audience? That's what you must
take into account for writing a great poster:
● Non-experts: Try to use more background
● Experts: Use buzz words to attract
attention
Posters are often starting points to detailed
discussions
8. Content
Your poster will include four sections written in
one or two sentences each, which include:
● Hypotheses/Objectives/Main Goals
● Research Method
● Results
● Implications
● Remember to use additional text only to
support claims
9. Abstracts
● Sometimes they are required, sometimes
they are forbidden
● Some people just like to read the
abstract
● Remember to keep it short, keep it small
10. Designing your poster
Take into account these few suggestions in
order to design your poster:
● Be as objective as possible
● Step away from your research and look
at your poster
● Why would you stop to read it?
11. Timing
Time is an important value that you should
consider the following suggestions when you
write a poster:
● Only start designing when you are satisfied
with the content
● Give yourself lots of time (a week or more)
● Read the instructions carefully
● Consider the final dimensions early
12. Technical issues
In case you feel like designing an
interactive poster, you should:
● Use software you are comfortable with
● Take into account the most common
softwares for designing a poster:
Powerpoint, Adobe Illustrator
● New software will take time to learn
● Consider converting into .pdf
13. Images
You gotta be careful when using images, so
follow these tips to design a successful
poster:
● Use only high-quality images
● Some images may look okay on screen,
but look poor when printed
● Fewer big images are better than many
small ones
14. Readability
Another important aspect for designing a poster is
the way you write, because it will allow your
audience to feel interested in reading. For getting
that, you should take into account:
● Sans-seriffed fonts usually look better
E.g. Arial, Helvetica
● Use a strongly contrasting colour scheme
Should be readable from 3 metres away
15. Font sizes
If you want your audience to feel
interested in looking at your poster,
remember to use the following font sizes:
● 100+ pt. for Titles
● 36+ pt. for Headings
● 24+ pt. for Text
16. Conclusion
I hope this short presentation has given you
some clues about how to design a poster
(especially if it's a digital one) and I hope
every poster you design attracts everyone's
attention. So thank you very much for
watching this presentation and get ready to
work. Good luck!
