Account level settings in Adwords..

1. ACCOUNT LEVEL SETTINGS
PRESENTED BY
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2. ACCOUNT LEVEL SETTINGS
 There are 3 level of Account level Settings:
 1)Currency/Time Zone
 2)Account Access
 3)Billing.
 1)Currency/Time Zone:
 Currency cannot be changed but Time
Zone can be changed once.

3. ACCOUNT ACCESS
 Account Access:
 It is an account level settings
 Note: one Email address can only have one Ad Words A/C.
 But one Ad words A/c can have many no. of email address.
 There are 5 levels of Access Accounts
 1) Administrative Access:-
 It is the top level Access.
 It can manage Access levels of an Account.
 Admin can change all the Ad words A/c
 Admin can manage the Access levels.
 2) Standard Access:-
 It is the next level of access.
 It can manage only campaign level Except cancelling
Admin level A/C.

4.  3) Read Only Access:-
 It is the next level of access.
 In this level of Access the persons who have
the permission they can have only Readable
Access .
 4) Email only Access:-
 It is the next level of access.
 In this the person who has the permissions
can receive only E-mails.
ACCOUNT ACCESS

5.  5) MCC Level Access:-
 Ad Words cant be Orphan.
 MCC is not an Ad Words Accounts.
 MCC A/c can add , delete , create the Ad Words
account.
 MCC has Dashboard which can see reports of all
its clients.
 MCC can see all the Statistics and create all the
reports of all clients.
 MCC can also create an Orphan account without
using Email-Address.
 MCC has 4 sublevels.
ACCOUNT ACCESS

6. BILLING
 Billing is divided in to types.
 1)Automatic Billing
 2)Manual Billing.
 1) Automatic Billing:-
 Threshold Limit will be there in the Automatic
Billing.
 In this it can charge for every 30 Days after the
threshold Limit.
 Paying the Bill by using Credit Cards.
 Immediately it can charged initially 2$ but it can
refunded after 7 days.
 The 2 $ is only for the conformation purpose of the
Credit card.

7.  1) Manual Billing:-
 Threshold Limit will not be there in the Manual
Billing.
 By Credit card  1hr.
 By Cheque  14 Working Days
 By Net Banking  24hrs.
 By Debit card  24hrs.
 NOTE:-
 There is no Refund for Money. If we Need to
refund we should cancel our Account and we
Request for Refund..
BILLING

8. DYNAMIC KEYWORD INSERTION
 It is an advanced Ad Words feature which makes Ads very relevant to a
users Search term by Replacing the keyword that trigger the Ad in the
Default Text. To implement DKI we use small snippet of code in Ad text.
 Ex: {keyword:DefaultText}
 DKI dynamically updates the Ad Text if the keyword is same then default
keyword will be update.
 Ex: Standard Ad: Java training in hyd.
Basic and Advanced Java Course
6+ yrs of Exp Call Now.
 DKI Ad: {Keyword : Default Text}
• {Keyword : Java training in hyd}
• {Keyword : Basic and Advanced Java Course}
• {Keyword : 6+ yrs of Exp Call Now.}
 When we writing the Keyword K and W should be capital with the title of
the Ad should be Inter Capitalization.

9. ACCOUNT STRUCTURE

10. ANY QUERIES???

11. THANK YOU