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AD Extension in ADWORDS

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AD Extension in ADWORDS

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AD Extension in ADWORDS

  1. 1. AD EXTENSIONS IN ADWORDS PRESENTED BY --
  2. 2. AD EXTENSIONS  There are 7 different Ad Extensions in Search Network . They are:-  1)Call Extensions  2)Location Extensions  3)Site Links Extensions  4)Seller-Rating Extensions  5)Social Extensions  6)Review Extensions  7)Communication Extensions
  3. 3. CALL EXTENSIONS  It is a extension that allows the phone number to an Ad  In INDIA doesn't have the Authorization for call metrics.  Only Google Forwarding numbers only have the call metrics.  In desktop we can see only Phone Numbers but in the High-end mobiles we can see the call button.
  4. 4. LOCATION EXTENSIONS  In this Extensions the Ads will Show with in VICINITY of the location.  If our Ad is presenting in the Right Side of the Page then it shows only Phone Number, Hyderabad, Ap.  If in case Our ad will Show in the Top of the Web Page then it will Show the Whole Address and also Show the Phone Number.
  5. 5. SITE LINK EXTENSIONS  Links to other page is called Site-Link Extensions.  A maximum of 6 site links can be appeared.  Link text length: The link text for each link must be 25 characters or fewer. For languages that use double-width characters (like Chinese, Japanese, and Korean), the link text must be 12 characters or fewer.  Accurate and clear link text: Your link text must directly relate to the content on your ad's landing page. When users see your ad, they should be able to understand what kind of product, service, or other content they'll find on your advertised site.  Unique link text: You can't use the same name for more than one site link, even if each site link has a different destination URL.
  6. 6. SITE LINK EXTENSIONS  Use of punctuation and symbols: We don't allow symbols in link text that serve no purpose other than to draw attention to your site links, like adding a ► symbol in your site links. Your link text can't include the following: exclamation marks, punctuation at the beginning of the text, repeated punctuation, or emoticons.  No keyword insertion: You can't use the keyword insertion feature within your link text.  No unauthorized trademarks: We don't allow any trademarked terms in your link text unless the trademark owner has requested authorization and we've approved the use of that trademark.
  7. 7. AD EXTENSIONS  SELLER-RATING EXTENSIONS :  There are given by the Customer to the Seller. It can Appears of every 30 Unique Reviews.  REVIEW EXTENSIONS :  The user can write the Review it will Shows the Written Description by the user.  SOCIAL EXTENSIONS :  The advertiser must connect to the Social networks and if the user will follow then it will appears these much of persons will be following.  Ex: Twitter , Face book , LinkedIn , Google+ etc…
  8. 8. COMMUNICATION EXTENTIONS  This can come in a few different flavors, such as:  Request a Call – These allow a visitor to input their number and request a call from the advertiser.  Request an Email – Similarly, by clicking on a plus box in an ad, the searcher can request an email from the advertiser.  Sign Up For a Newsletter – As pictured above, you can simply sign up for an advertiser’s newsletter right in the search result, without ever going to a landing page.  NOTE: It is Only for US
  9. 9. DYNAMIC SEARCH ADS  The Dynamic Search Ad is also a text Ad format.  When we are creating the Dynamic Search Ads then we need to create a new campaign.  Google will Provide the Headline and Destination Url.  Google Will Decide the Content of Page Index.  NOTE:It doesn’t have Head Line. It doesn’t have a Destination URL.
  10. 10. DYNAMIC SEARCH ADS  Dynamic Ad Targets:  It is like the Filters  we have different types of Dynamic Ad targets they are as follow:  1) All webpages: Every single page in your website's domain.  2) Categories: The Dynamic Search Ads system uses Google's organic search index for your website to see the themes of your website content. Once our system identifies these themes, we create "categories" that you can target.
  11. 11. DYNAMIC SEARCH ADS  URLs: Pages with URLs containing certain strings that you specify.  Page title: Pages with titles that contain certain words. Don't know what a page title is? Click google.com and look at the top of your browser window. You should see the page title "Google" at the top.  Page content: Pages that contain certain words that you specify.
  12. 12. CREATING DYNAMIC ADS  Here's how to add dynamic ad targets:  1) From your Dynamic Search Ad campaign, click the Auto targets tab.  2) Click the +Add dynamic ad target button.  3) Choose Add all webpages or Add a group of webpages. If you choose the latter, select whether to target by category, URL, page title, or page content. For specific page titles or page content, add double quotation marks, like "camera" to terms that you'd like to include.  4) Click Save.
  13. 13. SCREEN SHOTS FOR CREATING DYNAMIC AD TARGETS
  14. 14. SCREEN SHOTS FOR CREATING DYNAMIC AD TARGETS
  15. 15. PRODUCT LISTING ADS(PLA)  It is nothing but Google.com having the product like images , title seller , price etc.  It will appear only in google.com.  If the user need to create a PLA then the user must and should want to create a new Campaign.
  16. 16. PRODUCT LISTING ADS
  17. 17. TEXT ADS AND PLA’S  These both are the winning combination.  Consumers who are exposed there brands text ads and PLA’s are more likely to engage with the brand and complete more valuable actions than those who can see only text Ads.  A consumer who exposed to both Text Ads and PLA’S is more likely to…..  Through a spread sheet the products are add to Merchant center.  Both the links for product target and dynamic Ad target will displayed the Ad
  18. 18. PRODUCT LISTING ADS
  19. 19.  AUCTION INSIDE REPORT :- It will shows who are the competitors' inside my Report. KEYWORD PLANNER TOOL:- It will help to find out the keywords which are useful to my business.
  20. 20. ANY QUERIES???
  21. 21. THANK YOU

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