There are 16 diff settings for Campaign available in Google
• Campaign name should be neat and perfect .
• There are 2 types of Networks.
• 1)Search network
• 2)Display network.
• Google doesn’t translate Ads.
• Language Settings are Google Interface
• 40 Languages are target by Google.
• No Regional languages.
It is a daily budget and divided in to Shared
and Individual budget.
Shared Budget is useful for Campaigns.
Individual Budget is useful for Individual
NOTE: Recommended Budget is calculated
based on Impressions.
Start Date / End Date:-
When do you want to start date for the Ad and when do you
want to End date the Ad
Ex: Dec 1st to Dec 28th .
Frequency Capping(Display N/w):-
Limit on No. of times is how the Adds in the frequency.
The User did not show the same add to the same user.
IP Exclusion tool:-
Excluding the IP address from the Ads is called IP
The Same Person with the same IP Address but did not
accepting the Ad then the User can keep the IP Address in
the IP exclusion tool then the add will not show to that IP
Ad Scheduling :-
When do I need to Schedule my Ad
1)Ads can be schedule for a Specific Time.
2)Ads can be schedule for a Specific Day.
3)Ads can be schedule for a Specific Time
and Specific Day.
Ads can be Schedule more than 24hrs.
Min Ads Scheduling time is 15mins.
Ad Scheduling will always consider the
Account time Zone.
Include Synonyms Misspellings , close Variant and
Singular/ Plurals :-
Note:-The first step is activating the Ad ward
Account is verifying email Address.
The Required Step for activating Ad wards account is
providing billing Information.
Targeting all devices but showing only one device by the
help of Bid Adjustments.
There are two types:
1) Legacy Campaign:- In this we can set any one
2)Enhancements:- We should target all the Devices.
HOW DOES GOOGLE DETERMINE THE LOCATION
Biding is divided in to 5 Word Modules
1)Focus on Clicks
2)CPC(only in Search N/w)
3)Focus on Impression.
(CPM cost per Thousand Impression)
4)Focus on Conversion.
5)CPA(Cost Per Acquisition).
CPM:- This is for display N/w
When we are Using Display N/w Use only CPM.
Biding:- Divided in to two Types
In this the user can Adjust the BIDs for Diff Devices.
1)Desktop : Bid Adjustment will not
Increment/Decrement the Bid.
2)Mobile/Tablet : Bid Adjustment will
Increment/Decrement the Bid.
Notification Setting :
It is a account level Setting to the advertiser.
It is used to device what emails want to receive.
Note:- The Important Notification of the account are
shown in the campaign Tab.(Bcoz most of the time the
advertiser spends in the account is at the Campaign
MCC LEVEL ACCESS
It gives Monthly Invoicing.
There is at least 12 months Old Account.
In that 12 Months must and should 3 month should
be of 5000$ in the Account transactions.
The user can request to the MCC they can accept
the request and a month Invoice will Issue and
MCC will provide a grace period of 30 Days.