It has more than 300+ million websites part of it.
80% of online population can reaches to Display
Only 5% of go for google.com/co. in.
Rest of 95% of people go to the other websites to
experience the websites.
On Display Network when Page Loads Ad will go to
3 values prepositions (or) 3R’s.
3)ROI—Return on Investments.
In Display Networks there are 7 targeting methods
are available ..
1) Topic website
Who ever comes to the website my Ad will
2) Interests people
It is Base upon their Interests (or) Based upon
Always it matches 2 Broad Matches only.
3)Placement Targeting Specific Websites
My Ad will Show only on Specific Websites.
ex : Cricinfo
It will Target the Age of the User.
Gender Demo Graphics
Some Websites are only for Males and Some
websites are only for Females.
If the User is Searching for any Item that is useful
for male then my Ad will Display.
It is Nothing but Showing my Ad to the Person Who
already Visit my website.
96% of who visits a website and Leave without
doing any thing on the site.
Only 4% of people do something on the website.
Remarketing is of Two Types
1)Rule Based New
2)Tag Based Old
In Tag Based Google will Provide 3 types they are:
Code : Google will Provide a code and that code is
place in all the Pages of Our websites.
That Code is Placed in the Body Tags of the HTML
Default : By Default Google will give the list called All
List : The User Can create a list .
When ever the Web-Url page place this code . So
the People those who visited that page will be followed
in the List.
Rule Based is the new way for Remarketing.
In this the user Should not keep any code by
directly Google will directly provide the code to all
pages while we are going for the permission for
In this just giving only URL to all the pages.
Every List has the Membership Duration:--
Minimum of 100 Members in a list.
The pages for 90 days,60 days,30 days,15 days…
Every Page has the Customer.
Google can capture Everyone in Everywhere.
After 15Days the List will be Refreshed and in
that the first 15th person will be washed out. If the 15th
person is visited to the website in between the Duration
then he will be moved to any of the 15 positions.
It is used to record the conversions that happens on
It can record only people who click on the Ad and visits
List will be only for 30days.
Remarketing will record all the People but in
Conversion Tracking can Record only persons who
click on my websites.
Conversion Tracking is divided into Two types :--
1)conv one per Click Unique Click.
2)conv Many-Click all the Conversion Clicks.
1) conversion one per click :--
It Records one conversion after every Ad
2) Conversion Many Per Click :--
It records al the conversions after Ad Click
Every Conversions followed after the Ad