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Display Network in Google Adwords
- 2. DISPLAY NETWORKS It has more than 300+ million websites part of it. 80% of online population can reaches to Display Network. Only 5% of go for google.com/co. in. Rest of 95% of people go to the other websites to experience the websites. On Display Network when Page Loads Ad will go to Auction. 3 values prepositions (or) 3R’s. 1)Reach 2)Relevance 3)ROI—Return on Investments.
- 3. TARGETING METHODS In Display Networks there are 7 targeting methods are available .. 1) Topic website Who ever comes to the website my Ad will Display. 2) Interests people It is Base upon their Interests (or) Based upon their Behavior. Always it matches 2 Broad Matches only. 3)Placement Targeting Specific Websites My Ad will Show only on Specific Websites. ex : Cricinfo
- 4. TARGETING METHODS Age Gmail It will Target the Age of the User. Gender Demo Graphics Some Websites are only for Males and Some websites are only for Females. If the User is Searching for any Item that is useful for male then my Ad will Display.
- 5. TARGETING METHODS Remarketing It is Nothing but Showing my Ad to the Person Who already Visit my website. 96% of who visits a website and Leave without doing any thing on the site. Only 4% of people do something on the website.
- 6. TARGETING METHODS Remarketing is of Two Types 1)Rule Based New 2)Tag Based Old
- 7. TAG BASED In Tag Based Google will Provide 3 types they are: 1)Code 2)Default 3)List Code : Google will Provide a code and that code is place in all the Pages of Our websites. That Code is Placed in the Body Tags of the HTML page.<body>…..</body> Default : By Default Google will give the list called All Visitors . List : The User Can create a list . When ever the Web-Url page place this code . So the People those who visited that page will be followed in the List.
- 8. RULE BASED Rule Based is the new way for Remarketing. In this the user Should not keep any code by directly Google will directly provide the code to all pages while we are going for the permission for remarketing. In this just giving only URL to all the pages.
- 9. RULE BASED Every List has the Membership Duration:-- Minimum of 100 Members in a list. The pages for 90 days,60 days,30 days,15 days… Every Page has the Customer. Google can capture Everyone in Everywhere. For Example:- After 15Days the List will be Refreshed and in that the first 15th person will be washed out. If the 15th person is visited to the website in between the Duration then he will be moved to any of the 15 positions.
- 10. RULE BASED
- 11. CONVERSION TRACKING It is used to record the conversions that happens on the websites. It can record only people who click on the Ad and visits that page. List will be only for 30days. Remarketing will record all the People but in Conversion Tracking can Record only persons who click on my websites. Conversion Tracking is divided into Two types :-- 1)conv one per Click Unique Click. 2)conv Many-Click all the Conversion Clicks.
- 12. CONVERSION TRACKING 1) conversion one per click :-- It Records one conversion after every Ad Click. 2) Conversion Many Per Click :-- It records al the conversions after Ad Click Every Conversions followed after the Ad Click.
- 13. ANY QUERIES???
- 14. THANK YOU