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YOUTUBE ADS
PRESENTED BY
--
INTRODUCTION
 1200+ Million people visits YouTube every month.
 It is the world Second Search Engine.
 72 hours of YouTube videos uploaded every
minute.
 Note-: Before advertise the ad please ensure that
your video is uploaded to YouTube.
TYPES OF ADS
 YouTube ads are divided in to two types:-
 1)SKIPABLE ADS
 2)NON-SKIPABLE ADS/Standard ads
SKIP ADS
SKIP ADS
SKIP ADS
 In the skip Ads video >30sec the it will be charged.
 But <30 sec it will not charged.
 These skip ads comes under In Stream Ads.
 If we click on the Ad it will move on to the Ad
Website or Landing Page.
 82% of the users thinks the skip button is very
clear.
REASON FOR SKIP ADS
SKIP ADS
NON-SKIPABLE ADS
 In these Ads the User must and should watch the
video.
 These Ads are also called as standard Ads.
NON-SKIPABLE ADS
AD FORMATS
 There are 4 types of Ad formats
 1)In-stream ads
 2)In-Search ads
 3)In-display ads
 4)In slate ads(Not in use Now a days)
IN STREAM ADS
IN SEARCH ADS
IN DISPLAY ADS
IN SLATE ADS
AD FORMAT PRICING MODELS
TARGETING THE ADS
TARGET THE AUDIENCE AND INTREST
COMPANION BANNER IN STREAM ADS
COMPANION BANNER
 Companion Banner is the In Stream Ad.
 What ever the Ad is Showing in the Display it will
Show Right Side of the page.
 If we click on that Ad then it will move to the
Website of that Company.
 Companion Banner is Nothing but Company Text
Ad.
CALL TO ACTION
CALL TO ACTION
 If video watch or not watch the CTA is Work and
this CTA is Free Of Cost.
 CTA is only work on In search and In Display Ads
only.
ANY QURIES???
THANK YOU

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YouTube Ads Introduction