1. Kingston Frontenacs
Analysis of Results and Future
Recommendations for Brand
#ChalkAboutIt
Kurtis Cowan

2. Cross Media Optimization Strategy
There were too many different social media sources to keep track of during the execution of
the “Flash Mob”.
Two of the nine platforms were stand alone because they didn’t need any help from other
outlets. Those two outlets were Twitter and Facebook because it is easy to reach the
audience we were looking for as a marketing team.
I felt that the cross media optimization was well done.
Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)
10%

3. Cross Media Optimization Strategy
Opportunities
We should have decreased the number of social media platforms in order to focus on the
logistics of the assignment as a whole.
We could have used traditional media sources, but everyone one had the same mind set of
social media is our only option.
An earlier startup time to the project would have allowed for accounts to be created
specifically for “ChalkAboutIt”.
Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)
10%

4. Channels
Facebook Twitter Foursquare
Posted map of location During the event Tweets of “K”s were Worked well
Started off slow, due to lack of uploaded. Not a large social media channel in
exposure to the community, stronger We used personal accounts because of Kingston with the audience we were
near end which made this social media more followers/influence looking for.
the most successful. Good tool for flash mob because it Three check in stations, all with pictures
25 “likes” showing what was at the stations
would keep the number of people who Good for metrics
Shared other social media channels knew about it to a minimum while Recommended for future because it is
content simply because it is the largest reaching a lot of people. very measurable.
channel and reached the most people.
All other forms of social media were Youtube SlideShare
posted within Facebook to help spread 173+ views on both videos about the 62 views for the first slideshow of the
the word.
flash mob flash mob rules
Instagram The video prior to the event should 2nd slideshow was posted directly after
50+ photos have been more interactive and Should have tested the wifi downtown
10 followers exciting. to unsure timely posts/updates
Weren’t reaching right demographic Should have used three separate Still have more slideshow to put up
Weren’t able to @Chalkaboutit cameras for all three chalk stations to Easy to share over different social
More followers would have been better create more perspective videos. media channels
It was good to use cross media
optimization (Twitter & Facebook) Pinterest
Wouldn’t work for small companies 4 followers Dood.ly
Posted photos of the team & jerseys to Wasn’t very successful
Google+ spark interest in Pinterest community Isn’t a popular social media channel
Google hangout, 32 guests said they Posted daily clues about the flash mob Hard to engage people outside of the
would attend the hangout. Only one Not the right target market class
guest actually attended. Not recommended for the Frontenacs Used Twitter to promote Dood.ly
Posted teasers to spark interest simply because it targets the wrong Got lost in the main feed of other social
Used personal accounts for status audience media channels
updates

5. Analytics
Using channels that majority of our SOCIAL MEDIA class had never heard about was not
valuable to the results of the project, other than the fact that we learned that they didn’t
work well.
It seemed like most teams didn’t know what their purpose was and walked to each station
to take pictures.
Everyone used their social media to the best of their abilities. The Youtube videos got over
170 views which was a decent statistic considering our top social media (Facebook) only had
25 “Likes”.

6. Content
There was not much to say about the “Flash Mob” because we wanted to
keep it relatively discrete so the assignment wasn’t spoiled..
With that being said, there was great videos associated with the “Flash Mob”
and photos were a key component because this project was 100% based the
visual products.

7. Recommendations
There should have been more planning to create a “Flash Mob”.
We should have stuck with something more relevant to the Frontenacs (Road
Hockey).
Using traditional media would be my best recommendation.
Letting the students do what they wanted to do would have kept them more
involved and eager to create something great.