What should we expect in the world of online marketing in 2016? What will be the leading trends? Who will rise and who will fall? We gathered the biggest brains in the industry for an expert roundup to answer these questions.

1. EXPERT ROUNDUP

2. What should we expect in the world
of online marketing in 2016?
What will be the leading trends?
Who will rise and who will fall?

3. We gathered the biggest brains in
the industry for an expert roundup
to answer these questions.

4. LET'S GET STARTED

5. 2016, THE YEAR OF...
BIGGER, BRAVER,
BOLDER CONTENT
ANN HANDLEY
Best-selling author, keynote speaker, Chief Content Officer
www.annhandley.com, www.marketingprofs.com
Twitter: @MarketingProfs

6. 2016 will be all about Bigger, Braver,
Bolder content. A bigger story puts
your company in the larger context of
what people care about. A bolder
marketer upends the status quo, telling
a story that hits on specific challenges
your audience has. Gutsier, braver
voice is a differentiator in a sea of
mediocre content.
„

7. BARRY FELDMAN
Content marketing consultant, copywriter, creative director
feldmancreative.com
Twitter: @FeldmanCreative
2016, THE YEAR OF…
FOCUS

8. Marketers want to be everywhere and
seldom become standouts. 2016 will be
the year of making smart choices. I
recommend online marketers do some
research and planning, make some
educated guesses about what will be
most meaningful, reign-in the everything
/ everywhere approach, and hone their
skills for connecting with customers by
focusing on one channel at a time.
„

9. 2016, THE YEAR OF...
REINVENTING
ONLINE MARKETING
DANIEL SLOMKA
Content Specialist
boostthenews.com
Twitter: @SlomkaDaniel

10. 2015 was characterized by the
abundance of online marketing, so 2016
must be characterized by the reinventing
of it. With so much content, blogs, social
media, ads, video, and more, internet
users are starting to signalize that they
reached saturation point. Marketers who
want to make it through 2016 as winners
will need to innovate and reinvent their
online marketing strategies.
„

11. ERIKA HEALD
Head of Content
highwirepr.com
Twitter: @SFerika
2016, THE YEAR OF…
LIVE STREAMING

12. The leading online marketing trend for next
year will be companies increasingly using
live streaming video platforms like
blab/meerkat/periscope for personalized
customer experience and customer service.
In addition to putting a human face to the
brand, the video content can be repurposed
and reshared by marketing in social
channels, and be used to provide more
context for buyer personas.
„

13. JOE PULIZZI
Founder
contentmarketinginstitute.com
Twitter: @JoePulizzi
2016, THE YEAR OF…
PURCHASED MEDIA

14. Brands, instead of building a
platform for a particular audience,
will begin to acquire blog sites and
media platforms as a buy versus
build strategy. While building a
platform takes time, smart brands
can identify niche content sites
where there is a loyal audience,
and speed the success of content
marketing through acquisition in
multiple markets.
„

15. IAN CLEARY
Founder
razorsocial.com
Twitter: @IanCleary
2016, THE YEAR OF…
ONLINE SHOWS

16. The biggest trend in 2016 is our move from images and videos to producing
shows. We'll be producing shows on live streaming platforms such as blab.im
and taking our video production up a notch. We are now the media and we
need to behave like a media company.
„

17. 2016, THE YEAR OF...
IMPROVING
ONLINE ADS
MICHAEL BRENNER
Head of Strategy
newscred.com, www.b2bmarketinginsider.com
Twitter: @BrennerMichael

18. The leading online marketing trend of
2016 will be a massive correction in the
advertising market. As more and more
consumers download ad blockers on
their computers and phones, marketers
will start to see the futility of spending
so much of their budgets on ads no
one wants. This will force more
marketers to consider how to create
and publish content their customers
actually want.
„

19. PRATIK DHOLAKIYA
Co-founder
www.e2msolutions.com, www.moveoapps.com/
Twitter: @DholakiyaPratik
2016, THE YEAR OF…
VISUALS

20. One thing I specifically foresee is
visuals playing a very vital role in all
forms of content creation. It works
really well, the users don't get bored
from reading too long content, and it
also helps in reducing the bounce rate
of any landing page.
„

21. REBECCA LIEB
Analyst, advisor, author
rebeccalieb.com
Twitter: @lieblink
2016, THE YEAR OF…
CONTEXT

22. Content is extending beyond just screens to
objects in the real world because of the
emergence of new technologies such as beacons,
sensors, wearables and the Internet of Things. So
what content will emerge as a result? It's going to
be highly contextual, based on the Who, What,
When and Where of the customer experience.
„

23. RYAN DEISS
Founder and CEO
www.digitalmarketer.com
Twitter: @ryandeiss
2016, THE YEAR OF…
AD BLOCKER

24. 2016 will be the year of the ad
blocker. Consumers have spoken,
and it's up to both publishers and
advertisers to figure out how digital
advertising should work as
opposed to leaning on legacy
formats that have their roots in the
printing press.
„

25. RYAN HANLEY
Head of Marketing
www.trustedchoice.com, www.ryanhanley.com
Twitter: @RyanHanley_Com
2016, THE YEAR OF…
CONVERSATION

26. The leading online marketing trend of 2016 is going be creating conversation
points for your audience. It will involve new live streaming technology and
platforms and will focus on creating opportunities for human engagement
between brand and audience. Brands who find ways to create conversation
points with their audience will begin to stand out in a marketplace increasingly
driven by mission instead of marketing.
„

27. 2016, THE YEAR OF...
EVOLUTION IN
INFLUENCER MARKETING
SABRINA FENSTER
Marketing Manager
theshelf.com
Twitter: @Shelfinc

28. If influencer selection and campaigns are
done well, brands will start to see a huge
ROI from their efforts. Since influencer
marketing isn't a cookie cutter solution
(every influencer works differently), 2016
will be a year of learning for brands. They'll
finally start to find easier ways to
streamline their process, select the right
influencers, execute campaigns, and get
the most bang for their buck.
„

29. SCOTT ABEL
Content Strategist
thecontentwrangler.com
Twitter: @scottabel
2016, THE YEAR OF…
INTELLIGENT CONTENT

30. The leading online marketing trend
for 2016 will be optimizing
productivity in order to produce
more content with fewer resources.
We need an approach that will
allow us to focus on creating high
quality content experiences at
every customer touchpoint without
breaking the bank. What we need
is intelligent content.
„

31. STEVE CARTWRIGHT
Digital Business Growth Expert
website-designs.com
Twitter: @FX_Digital
2016, THE YEAR OF…
CREATION

32. In 2016 businesses will finally start
to shift their mindset to one of
active involvement in their own
content creation and audience
engagement, especially with much
more customer centric content
being created.
„

33. 2016, THE YEAR OF...
PERSONALIZATION
AND SEGMENTATION
SUJAN PATEL
Co-founder
contentmarketer.io
Twitter: @sujanpatel

34. In 2016, marketers will need to focus
more than ever on personalization and
segmentation. Your email campaigns
need to be more personalized and
catered to actual individuals, your
content needs to target specific
personas and sub-personas, and your
landing pages need to relate to people
on an individual, personal level.
„

35. 2016, THE YEAR OF...
“LOOKING PEOPLE
IN THE EYE”
TED RUBIN
Social marketing strategist, keynote speaker, CMO
brand-innovators.com, tedrubin.com
Twitter: @TedRubin

36. 2016 needs to be the year of
‘Looking People in the Eye
Digitally’. The last few decades of
marketing tactics have made us
lazy communicators and I've had
just about enough. It’s time to
stop making excuses, and start
bringing in-person social skills to
the digital world.
„

37. Boost the News brings brands
and publishers together to promote
quality content online
Learn more at:
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