Meghan Wilkinson from Level 3 Communications and Barre Hardy of the consulting firm CMG will jointly present their experience working together to introduce and implement Agile Marketing practices at Level 3. The North American marketing team at Level 3 has been operating using Agile Marketing for over a year now.
Meghan and Barre will take you through their process of piloting Agile Marketing with a smaller team and then scaling up across the entire North American marketing organization. They will share stories of their triumphs and fails over the course of the implementation, as well as the adjustment to a new way of working. They will share the benefits Level 3 has realized over the year as well as what you can expect as you adopt Agile Marketing methodologies across a large, diverse team of marketers.