This document discusses how mobile technology is revolutionizing business communication. It notes that JetBlue's customers primarily use mobile devices to access Twitter and JetBlue has mobile-friendly websites and apps. It also discusses how mobile is the most disruptive technology, is a primary way people access the internet globally, and is a main communication tool for many professionals. The document advocates integrating mobile business communication coverage throughout business communication textbooks and courses.

1. How Mobile Technology Is
Revolutionizing Business
Communication
Bovée and Thill
Business Communication Today, 13th Ed.
Excellence in Business Communication, 12th Ed.
Business Communication Essentials, 7th Ed.

2. Mobile Communication: An Essential Part of
JetBlue’s Communication with Customers

3. JetBlue’s Customers Use Twitter Most Often on a Mobile Device

4. JetBlue Has a Mobile-Friendly Website and Smartphone Apps

5. JetBlue’s Focus Is on Digital, Social,
and Mobile Communication

6. Mobile Communication
Is a Game Changer
Venture Capitalist Joe
Schoendorf says, “Mobile
is the most disruptive
technology that I have
seen in 48 years in Silicon
Valley.”
Research Maribel Lopez calls mobile “the
biggest technology shift since the Internet.

7. Mobile Apps Help Companies Form
Closer Customer Relationships

8. Companies Are Integrating Mobile Technology
Throughout Their Organizations

9. Globally, a Mobile Device Is the Primary
Way People Access the Internet

10. Mobile Is the Primary Communication Tool
for Many Business Professionals

11. Half of U.S. Consumers Use Only a Mobile Device
for Their Online Search Needs

12. Smartphones Have Become Intensely Personal Devices

13. Wearable Technologies Will Contribute
to a Shift in Behavior

14. Social Media Pioneer Nicco Mele Coined
the Term Radical Connectivity

15. Mobile Can Result in Reduced Costs

16. Formatting for Mobile Creates Challenges for
Creating and Relaying Information

17. Mobile Users Are Often Multitasking,
Which Results in Limited Attention

18. Most of the Rise in Social Communication
Has Been Made Possible by Mobile Devices

19. Users Expect Websites to Be Mobile Friendly

20. Mobile Communication Has Put Pressure on Standards
of Grammar, Punctuation, and Writing in General

21. Location-Aware Content Enhances the Mobile Experience

22. Mobile Devices Create Security and Privacy Concerns

23. Mobile Tools Can Enhance Productivity and Collaboration

24. Mobile Connectivity Can Accelerate
Decision Making and Problem Solving

25. The Use of Communication Technologies
in Other Countries Varies Widely

26. Mobile Devices Can Be Used to Communicate
with Someone in Another Language

27. Modify Design and
Layout of Messages to Fit
Smaller Screen Sizes

28. Organize with a Linear
Flow from the Top to the
Bottom of the Message

29. On Mobile Devices, the
Inverted Pyramid Style of
Writing Is Generally
Preferred

30. Write Shorter and More
Focused Messages and
Documents

31. Use Shorter Subject Lines
and Headings

32. Use Shorter Paragraphs

34. 2014

35. 2014

36. 2016

37. 2017

38. 2019

39. “Business communication instructors who don’t recognize
now that mobile should be integrated throughout their
textbook and be a central part of their course will rapidly
experience the declining relevancy of their course to today’s
students.”
You’ve just seen a slide presentation that outlines just some of the coverage of
mobile business communication in the 2015 editions of Bovée and Thill’s business
communication textbooks:
Business Communication Today, 13th Edition – available January 2015
Business Communication Essentials, 7th Edition – available January 2015
Excellence in Business Communication, 12th Edition – available Jan. 2016
Mobile business communication will be covered as it relates to chapter content in
every chapter of the books listed above. Please visit this page to order
examination copies of Bovée and Thill textbooks. Also, see the authors’ blog for a
wealth of free teaching materials.

40. As a Result of Being in the Midst of a Mobile Revolution, Teach Your
Students Critical Information about Mobile Business Communication by
Adopting One of Bovée and Thill’s 2015 and 2016 Editions
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
The Unique Challenges of Communication on Mobile Devices
Ethical and Legal Issues in Mobile Communication
Mobile Communication Etiquette
Using Mobile Tools for Collaboration and Teamwork
Mobile Variations in Cross-Cultural Communication
Advantages and Disadvantages of Mobile Media
Writing and Reading on Mobile Devices
Message Design and Formatting for Mobile Devices
Optimizing Content for Mobile Devices
Mobile Considerations in Social Networking, Blogging, Video, and Other Media
Using Mobile Technologies to Improve Routine Communication
Creating Promotional Messages on Mobile Devices
Visual Media on Mobile Devices
Research Using Mobile Devices
Using Mobile Devices in Presentations
Mobile Devices in the Job Search Process
Mobile Aspects of Personal Branding

41. A Complimentary Set of
Seven Infographics about
Mobile Business
Communication Is Available
on SlideShare. Click each
infographic to see it full
screen.

42. Visit Bovée and Thill’s Online Magazine,
How the Mobile Revolution Is Changing Business Communication.

43. "Bovee and Thill are the only authors who explain
and illustrate in every chapter (in the texts listed on
the first slide of this presentation) how mobile is
revolutionizing business communication.
Surprisingly, no other business communication
authors cover mobile business communication,
which should tell you everything you need to know
about which authors keep their textbooks current.”

44. See this other informative and well-illustrated slide presentation
about mobile business communication:
Why You Must Be Teaching Your Business Communication Course
within a Mobile Context by 2015
Also, compare your current text’s coverage of mobile business
communication to Bovee and Thill’s texts.
Can Your Business Communication Text Pass This Test of Essential
Mobile Coverage?