2. About Vancouver
First Peoples: Three Coast Salish First Nations
Incorporated as city in 1886
115 square km / 605,000 people (2011)
52% residents w/ first language other than English
Economy:
Port Metro Vancouver, HQs for resource industry companies
Tech and digital sector
Film and television industry
Biggest challenge:
Housing affordability
3. About VPL (2015)
21 branches, including Central Library
6.8 million in-person visits
6.4 million digital visits
257,832 active cardholders
74,063 only used tech and digital resources
9.4 million collection items used (physical and digital)
9,700 free programs
277,000 program attendees
4. Inspiration Lab: A Brief History
2013-2015 Strategic Plan Consultation
Asked staff to start thinking about a digital media
lab
Met with Tech/Digital sector leaders to get
feedback
Set budget: $600,000 and space: 7,500 sq ft
Dec 2013-Feb 2014: Finalised components
Fall 2015 - May 2015: (De)Construction
May 2015: Launch event
7. CREATION STATIONS
12 high-performance desktop computers providing:
Microsoft Photo Gallery, Adobe Photoshop, Microsoft Movie Maker, Adobe PremierePro,
Audacity, Reaper, Sigil, Adobe InDesign
DIGITIZATION STATIONS
Flatbed photo/negative/slide scanner station; 8mm Video Cassette Walkman; VHS video
tape-to-digital conversion station; Audiotape-to-digital conversion station;
A/V Hook-up Stations
RECORDING STUDIOS
Sound Booths 1, 2 & 4 (1-2 people max.)
Mixer; USB tabletop microphone; webcam; headphones
Live Room (4-6 people max.)
Mixer; studio monitors; Pro-con; USB tabletop microphone; webcam
The Terry McBride Recording Studio (2 min. to 8 people max.)
Studio Mixer; studio monitors; Pocket Cinema Camera (35 lens and short condenser
shotgun microphone); dual LED light kit; Daylight LED Video Light with Remote; green
screen; headphone distribution amplifier
Additional Bookable Studio Equipment
Studio Condenser Microphones: C-3 & C-1; ULTRA-DI DI100 box
27. Making our small
budget do big, big work
Fall 2014: Media advance (early media feed)
Launch Campaign (1st week of May 2015)
Media relations
Launch event
Advertising and promotional materials
Social Media
28. Media awareness began
months ahead of launch
Every media
interaction/interview
reminded them that the lab
was coming
30. Making our small
budget do big, big work
Media relations and launch
Media advisory of launch – 5 days in
advance of launch event
Called each major outlet with a more
detailed pitch
31. Worked with online and
weekly media in advance
Facilitated their stories
ahead of time, with them
publishing day-of
Gave a few media outlets a
preview of space
32. Making our small
budget do big, big work
Launch event
Media
Elected officials (City)
Foundation and donors
Staff and Friends
34. Launch event:
Virtually every major news
outlet in the city attended,
including:
Vancouver Sun
The Province
CBC TV | CBC radio
CityTV
Huffington Post
Georgia Straight
Vancouver Courier
Westender
CKNW radio
35.
36.
37. “This is kind of a creative
playground where anyone can
experiment with cool
technology, without having to
buy their own – and that is very
enabling.”
—Sam Chandola, Founder and
CEO of Victory Square Games
38.
39. “If you aspire to be an artist, a
publisher, a videographer, an author,
a musician, a game developer –
these tools are as important as a
smartphone is to a journalist.”
—Andrea Reimer, Deputy Mayor
40. Earned media coverage
Vancouver Sun, Ottawa Citizen (syndicated use of the
Sun’s piece), The Province, CBC TV, CBC radio, Société
Radio-Canada (CBC French), CityTV (Toronto), Huffington
Post, Georgia Straight, Vancouver Courier, Westender,
CKNW radio (news coverage and a talk show), AM730,
Vancity Buzz, 604 Now, DJ Magazine, Vancouver 24
Hours, Metro News, Jack FM radio, American Libraries
Magazine, Sing Tao, Ming Pao, Fairchild TV (Chinese-
language), reddit r/Vancouver, Asian Pacific Post
25 outlets and some of the content was picked up on syndication
43. Making our small
budget do big, big work
Advertising
Leveraged City of Vancouver’s access
to bus shelter ad space
“ditto” for digital signage
44. 25 transit shelters
around the city
digital signage at
major intersection
downtown
9.1
million
impressions
45. Making our small
budget do big, big work
Promotional materials
Variety of take-aways for launch and
VPL branches
46.
47. Making our small
budget do big, big work
Social media
Re-skinned our Twitter and Facebook
pages using the Inspiration Lab
identity for the launch
48. Making our small
budget do big, big work
Total Cost of launch
Promotional materials and posters: $2,000
Launch event: $1,200
Results
Impressions: 11.6 million
Trended on twitter
50. Tours post-launch:
So popular, we had
tours hourly for first two
days
First month: tours (56)
almost daily, with nearly
600 attendees
51. First 8 months:
300+ programs
1,850+ attendees
4,400+ studio bookings,
with 7,300+ patrons
52. “I don’t have money to pay
to record an album. But I’ve
recorded more than 20
songs already. I made a CD
from the library that I’m
selling now.”
—Alfredo Flores, musician