Futurecom - Brad Bush Keynote - Limitless Realtime Communications Intuitive, Collaborative, Contextual An overview of the future of communications and how enterprise is becoming UX driven leading to the need for embedded communications via technologies like WebRTC. Presentation given at Futurecom in Sau Paulo, Brazil by Brad Bush, CMO GENBAND, http://www.cio2cmo.com

1. Limitless Real Time Communications
Brad Bush, CMO
@jbradleybush

2. Embedded Everywhere
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3. 3
Human Contextual Moment
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NEW MARKETS & ECOSYSTEMS

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A Tidal Wave of Mobile Devices

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Communication Eco-System Value
Traditional
Telecom
Value
OTT/Web
Value
User
Value
Past
Present
Future

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12. Who is the mobile enterprise communicator ?

13. Who makes up the mobile workforce?
Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker.
She or he is a ‘desk-less’ or ‘active office worker’

14. Mobile enterprise communication … What the users think
•Consumer envy…consumer apps setting UX/Interactive standard
•Any device, any Internet access, any social network
•Enterprise & Consumer via one interface
•No choices to make –in line with how work is done

15. The challenge, need, opportunity
Bringing consumer UX to enterprise communication world with no switch between domains

16. Therefore:
An enterprise user is a consumer at work, one interface, always on, with no decisions to make
My mobile is me, my email is me “I mobile therefore I am”
Snips of communication cross networks & communities

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KandywrapsthepowerofGENBAND’ssuiteofcommunicationsassetsintoanapplicationdeveloperfriendlycloudofferingthatenablesanyonetheabilitytoofferRTCinanyplaceonanydeviceinstantly.

19. •Create agile offerings
•Work within existing frameworks
•On demand creation
•Shared risk & reward pricing

20. IP-to-IP Calls
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS
IP-to-IP Messaging
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING
PSTN Services
OUTGOING PSTN CALLS& SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS
Cooperation
SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING
Additional Services
LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,

21. Rest APIs
REST APIs providing access to KANDY’s communications and management functions
Manage User (create, get, delete, details)
Authentication (tokens for domains and users)
Calls (audio, video, PSTN)
Messaging (text, media, SMS) Web & Mobile SDKs
Higher level calls for simplified Web & mobile development
Developer documentation
Class description
List/descriptions of methods
Parameters/Return Values
Request & Response bodyQuick Starts & Components
Code samples & Plug-and- play components allowing developers immediate access
•Login & Hello World
•Make a voice/video call
•Address Book + Presence
•Concierge button
•Click to callSample Applications
Turnkey applications developed on KANDY, ready to be rebranded for you
•fring for KANDY -OTT App
•Mobile Communicator

22. Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities
$XX
Active User/ month
Per Subscriber
Per Usage
$XX
/month
$XX
/month
Per Capacity

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Product 1
Feedback
Product 2
Greeted by
live host
Hosted Navigation & Assisted Selling
Repeat
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25. Screen Sharing
Voice / Video Messaging
Corporate Directory
Enhanced Presence
Instant Messaging
Audio Conferencing
Video Conferencing
Social Connectors
Voice & Video Calls 25

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Telephony over IP
P2P Voice & Video
Rich Messaging
Web (desktop) App
White Label UX

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28. Communication technology shifting
Shift in technology bringing shift in value
Communications becoming ”One Me”
All about User Experience
New technologies enable seamless switich between communication endpoints
Solutions like GENBAND Kandy enable applications, services & communication snips, today!
Summary

29. Limitless Real Time Communications
Thank You!
Brad Bush, CMO
@jbradleybush