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Soc. Media Inside Orgs.
- 1. Social Media Inside the Firewall Strategic Applications and Side-effects © CHANGEase Inc. 2010
- 2. Social media is already operating inside your firewall ... - influencing internal stakeholders’ opinions of their company and its products, policies and employment branding - reshaping operational relationships across silos and geographies - impacting efforts to maintain company classified information securely within the firewall - defining your company’s brand reputation. © CHANGEase Inc. 2010
- 3. Social media is increasingly operating inside your firewall ... - influencing internal stakeholders’ opinions of their company and its products, policies and employment branding - reshaping operational relationships across silos and geographies - impacting efforts to maintain company classified information securely within the firewall - defining your company’s brand reputation. Isn’t it time to better manage its influence? © CHANGEase Inc. 2010
- 4. Strategic Applications Social Media Inside the Firewall Organisational Side Effects © CHANGEase Inc. 2010
- 5. Knowledge and Change Talent Innovation Management Management real-time development, strategies, products, recruitment, inventorying, sharing, identifying policies, systems, brand, development, assignment, and solving challenges restructuring, M&A succession, culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects © CHANGEase Inc. 2010
- 6. Realtime Knowledge and Change Talent Knowledge Innovation Management Management development, sharing real-time development, strategies, products, recruit, inventory, sharing, identifying and application policies, systems, brand, develop, assign, and solving challenges restructuring, M&A succession , culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects Leadership Communications Organizational Power and Influence multi-directional, real - Design based on followership of time, unblocked and flatter, cross-silos, policies thought leaders vs. undistorted along aligned with collaborative positional authorities management chain transparent culture New Digital Divide Users vs. non-users of SM - often linked to age demographics © CHANGEase Inc. 2010
- 7. Knowledge and Knowledge and Change Talent Innovation Innovation Management Management real-time, development, real-time development, strategies, products, recruitment, inventorying, sharing, identifying sharing, identifying policies, systems, brand, development, assignment and and solving challenges solving challenges restructuring, M&A succession, culture Strategic Applications Social Media Inside the Firewall Organisational Side Effects Leadership Communications Organizational Power and Influence multi-directional, real - Design based on followership of time, unblocked and flatter, cross-silos, policies thought leaders vs. undistorted along aligned with collaborative positional authorities management chain transparent culture New Digital Divide Users vs. non-users of SM - often linked to age demographics © CHANGEase Inc. 2010