1. Creative techniques and how to use them
in growing your business workshop#4
Today I will learn how to …
Use creativty to distinguish
my business out of crowd

2. Workshops and Creative
Sessions
Business Consulting
and Innovation
We help to achieve
breaktrough business results,
finding different solutions
than your competition.

3. Let’s meet and
feedforward

5. Case of the evening

6. How to promote project, attract customers,
surprise them in a very original way?
• Case 1: How to make new search platform
dedicated for language course more attractive
• Case 2: How to make more people to use app
for food picture lovers
• Case 3: How to convince people to join mobile
detox course
• Case 4: How to increase the number of
participants of creative meet up

7. Generate as many original ideas as
you can …
2:001:591:581:571:561:551:541:531:521:511:501:491:481:471:461:451:441:431:421:411:401:391:381:371:361:351:341:331:321:311:301:291:281:271:261:251:241:231:221:211:201:191:181:171:161:151:141:131:121:111:101:091:081:071:061:051:041:031:021:011:000:590:580:570:560:550:540:530:520:510:500:490:480:470:460:450:440:430:420:410:400:390:380:370:360:350:340:330:320:310:300:290:280:270:260:250:240:230:220:210:200:190:180:170:160:150:140:130:120:110:100:090:080:070:060:050:040:030:020:01Koniec2:00

8. Generate unexpected ideas using forced
analogy by Edward de Bono

9. Find random item and …
Item: Liquid soap for dishes in
plastic bottle
• In colulmn A describe all
features, elements for this
item
• Feature 1
• Feature 2
• Feature 3
• …….
Challenge: Make new searching
platform for language courses more
attractive
• In column B think how each
listed feature can inspired you
to solve the challenge
• Idea 1 -> Idea 1.1 -> 1.2 ->1.3
• Idea 2 -> Idea 2.1 -> 2.2 ->……
• Idea 3 -> Idea 3.1 -> 3.2-> …..
• …….
Hint: The common mistake people make using this method it that they stop after
creating only one idea inspired by each feature. Your job is to go further and make more
association -> Ideas 1.1. -> idea 1.2-> idea 1.3 … even more. This will force to go
behind the first association and discover some more not obvious connections. Be also
very specific about the idea you are creating. Details make difference! Have fun

10. Let you brain to be inspired by
unexpected element and build
value out of original connection

11. What did I learn for
myself?
how this will help
me?

12. Call us if you want …
• to become better problem solver
• to stand out on market
• to grow business differently than
competititors
• creative and productive team/board meetings
• your team to solve problems in your comapny
• more innovative employees
• more satisfied and supprised customers
+49 30 374 334 69

13. Workshops and Creative
Sessions
Business Consulting
and Innovation
We help to achieve
breaktrough business results,
finding different solutions
than your competition.

14. innokreativ|Marienstr. 14 | 10117 Berlin-Mitte
+49 30 374 334 69 | be@innokreativ.de|www.innokreativ.de