ABRIDGED | Becoming a Talkable Brand
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At the SummitUp 2010 Conference, I gave a presentation on BECOMING A TALKABLE BRAND. These slides offer a summary of my talk. If you attended the talk, these slides will make complete sense. If you didn't attend, vital information is missing. Sorry. Next time attend. Dig?
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ABRIDGED | Becoming a Talkable Brand
- 1. Becoming a Talkable Brand **ABRIDGED VERSION** John Moore john@BrandAutopsy.com
- 2. The following slides were presented at the SummitUp Conference in Dayton, OH on Oct. 19, 2010 www.SummitUp.org
- 3. Word of Mouth is the primary factor behind 20% to 50% of all purchase decisions. source | “A New Way to Measure Word-of-Mouth Marketing” (McKinsey Quarterly, April 2010)
- 4. The typical American mentions specific brand names 60 times per week in offline and online conversations source | Keller Fay “ Talk Track” report (2010)
- 5. BUZZ
- 6. Buzz doesn’t Create Evangelists. Evangelists Create Buzz. source | inspired by Steve Hershberger, ComBlu (2006)
- 8. Comp sales declined over 7.0% during Q1 of 2010.
- 10.
- 11. wom ology 1 | Customer Experience 2 | Customer Service 3 | Great Advertising
- 12. “When you hit a wrong note, it’s the next note that makes it good or bad.” Miles Davis Jazz Visionary
- 13. “You can play a shoestring if you are sincere.” John Coltrane Jazz Visionary
- 14. wom ology MAKE FOUR DECISIONS
- 15. Decide to... Be Unique
- 16. Decide to... Be Obvious
- 17. Decide to... Be Affected
- 18. Decide to... Fix your “Broken Windows”
- 19. Before doing WOM, spend time and money to gain confidence in your business
- 20. john@BrandAutopsy.com www.BrandAutopsy.com @BrandAutopsy