It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
21. Visionary “ If you begin with ‘who,’ rather than ‘what,’ you can more easily adapt to a changing world.” source: Good to Great (Jim Collins, 2001)
22. Visionary “ It is better to hire people who can get you to where you want to be than people who profess to have been there before.” source: The Macintosh Way (Guy Kawasaki, 1988)
29. Purposeful source: ZAG (Marty Neumeier, 2006) Our __________ is the ONLY __________ that __________ . (product category) (uniqueness) (brand name) Complete this sentence:
30. Purposeful If you went out of business tomorrow, would anyone miss you? source: Mavericks at Work (Bill Taylor & Polly LaBarre, 2006) Answer this question: