Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.

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SHOPPING TAB

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‘ALL’

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IMAGES

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USERS CAN FILTER

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BASIC STRUCTURE
High Priority Medium Priority Low Priority
Top Keywords
Other Non-Brand
Keywords
Brand Keywords
Automated Script to add
Negatives
Add Brand Negatives

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SUPPLEMENTAL FEED
Amend Titles
Add Keywords into Descriptions
Merge Attributes
Add Custom Dimensions

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IMPROVE TITLES

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START SHARING
Data held in your text ads campaigns and
shopping campaigns are invaluable to each
other
Keyword discovery for text ads
Use N-Grams to improve account
performance:
Improving CTR
Adding new negatives
Improving product titles
Adding new keywords for shopping

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DIFFERENTIATE YOUR PRODUCT
Colour
Thread Count
Material
Fit Type
Pattern
…

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GET RELEVANT
Capitalise on changing consumer
search behaviour
Add in seasonal search terms
Add in sale messaging
Play around with different terms

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GET NERDY
Shopping is a numbers game
There should be a straight
correlation between the click
cost and its return
To get maximum efficiency bring
these together

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GET NERDY
Remove or enhance underperforming products

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GET THE FULL PICTURE

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BREAKER

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ADVANCED STRUCTURE
Keywords/Products Kettle 1 Kettle 2 Toaster 1 Toaster 2
Kitchen Appliances £0.30 £0.40 £0.20 £0.25
Kettles £0.90 £1.20 £0.00 £0.00
Toasters £0.00 £0.00 £0.80 £1.00
Delonghi Kettle £1.50 £2.00 £0.00 £0.00
Red Kettles £0.00 £1.50 £0.00 £0.00

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ADVANCED TECH

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THANK YOU!
Stand 6
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