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The Guardian Angels and
the Deadly sins of
ecommerce SEO
Dan Saunders
Here’s what you need to know
SEO for e-commerce websites is different
from traditional SEO
Keyword research done?
You’re half way there
Keyword Optimization
Include site search in your keyword research
Periodic SEO analysis
Avoid keyword cannibalisation
Poor technical SEO?
Clean your damned house!
Schema.org review markup lets you get stars beside your
listing in the SERPs from individual product pages, and this
affects click-through rates.
Design for mobile and desktop
Low quality content
Avoid duplicate content
Be wary of filters
- Add a “psychology” layer to your content. Typical product descriptions
are dull and technical. People, however, buy on emotion and feelings.
Bring your product descriptions to life by telling a story.
- Images
- Add user generated content
Sell to humans not Search Engines
You need GA analysis to help prioritize areas for
improvement
Enable tracking
of your site
search
Count popular
searches
Track clicks
Creating blog content can assist in ranking your e-commerce
business for additional keywords that might not have a place on
your main website. Plus, you can capitalize on long-tail
keywords with your blog.
Blog
Links
- No links + no trust = No customers
- Link building
- Internal link
CRO
- Put the focus on the user
- Test absolutely everything
- Collect information
- Continue evolving
- Think like a customer and map out their journey!
Don’t rely only on Pay Per Click (but also don’t forget
it)
Test ads that
compel people
to purchase
Sell in a unique
way
Purchase intent
keywords
Intertwine your email and social
- Have social integrated into your site to build a community of happy
buyers
- Fill in Google My Business, Facebook and Twitter business forms
Final thought
Thank You
daniel.saunders@branded3.com
linkedin.com/in/dan-saunders-00764a55/

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