SEO has changed, but how much? What's likely to be the next change we have to contend with?
Search Engine Optimisation is getting harder. We live in a (not provided), post-penalty world - a world where Google's market dominance is under threat from companies like Amazon and Apple. But time and again the SEO industry has shown its ability to adapt and roll with the punches and as a consequence we're getting taken more seriously than ever before.
How bright is the future for SEO?