SEO has changed, but how much? What's likely to be the next change we have to contend with?
Search Engine Optimisation is getting harder. We live in a (not provided), post-penalty world - a world where Google's market dominance is under threat from companies like Amazon and Apple. But time and again the SEO industry has shown its ability to adapt and roll with the punches and as a consequence we're getting taken more seriously than ever before.
How bright is the future for SEO?
6. Photo: Forbes
“Many people think our main
competition is Bing or Yahoo. But,
really, our biggest search
competitor is Amazon.”
Eric Schmidt, CEO of Google
27. “Mobile users who search for content related
to your app can see an install button in search
results.”
Source: Google Developers
28. “When mobile users with your app installed
search for something relevant…Search results
can link directly to content in your app.”
Source: Google Developers
69. Does Google still care
if you publish fresh
Photo: Glen Carrie
content everyday?
70. Photo: Glen Carrie
“It can be difficult to
assess how relevant
something is…then as
more information
becomes available, we
incorporate that.”
Matt Cutts, Google
71. Photo: Glen Carrie
“Some queries deserve
freshness (QDF)…some
are better served by
evergreen content.”
Matt Cutts, Google
72. Google will be able to assess quality
and relevance more quickly
87. Photo: Caleb George
“Eventually you wouldn’t
have a search query at
all. You’d just have
information come to you
as you needed it.”
Sergey Brin via TED
88. Search has been personalised for signed-out
users since 2009
Source: Google