Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
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Jef Pelkmans, Brandhome's own strategy manager speaks at eurobest 2015 (Antwerp) about Social Storytelling for the Modern Caveman!
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Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
- 3. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 5. A SMALL ELEMENT CAN SAY A LOT ABOUT A PERSON
- 6. ANGELINA JOLIE & BRAD PITT
- 7. BOB MARLEY
- 8. OLIVIA NEWTON JOHN & JOHN TRAVOLTA
- 9. LADY DI
- 10. BUT THE SAME CAN BE SAID FOR BRANDS
- 13. XXXXX
- 15. WHAT IS A B®AND?
- 16. GREEN & COFFEE BAR
- 18. RED & SPORTS CAR
- 20. COLOUR
- 21. COLOUR
- 22. AROMA
- 24. AROMA
- 25. BRAND
- 26. PACKAGING
- 28. SOUND
- 30. SOUND
- 31. PLACE
- 32. A BRAND CAN BE ANYTHING
- 33. MUCH MORE THAN A NAME MUCH MORE THAN A LOGO MUCH MORE THAN AN ADVERT BUT A BRAND IS MUCH MORE
- 34. WHY INVEST IN A BRAND?
- 36. A BRAND CREATES AN EMOTIONAL BOND SURPASSING PRODUCT EXPERIENCE
- 37. A RELATIONSHIP THAT ADDS VALUE
- 38. BRANDING REDUCES ELASTICITY AND CREATES PREMIUM PRICE - SERVICE - LOYALTY - DISTRIBUTION
- 39. A BRAND IS A BELIEF SYSTEM
- 40. A BELIEF SYSTEM WHERE SOMETIME NO WORDS ARE NEEDED
- 41. AND WHERE SOMETIMES YOU ARE LOST FOR WORDS
- 42. A BRAND IS A BELIEF SYSTEM WHERE YOUR STAKEHOLDERS REWARD YOU WITH LOYALTY & SPREAD THE WORD TO OTHERS
- 43. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 44. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
- 45. STORIES HAVE EXISTED LONG BEFORE RECORDED HISTORY
- 46. AND THE TELLING OF STORIES HAVE CHANGED FORMS DRASTICALLY THROUGHOUT THE YEARS
- 47. BUT THE ELEMENTS OF A STORY NEVER CHANGED
- 49. PLAYERS
- 52. PLOT
- 53. MESSAGE PLAYERS CONFLICT HERO PLOT STORY BUILDING BLOCKS
- 54. QUESTION
- 55. WHAT DO STORIES AND BRANDS HAVE IN COMMON?
- 56. THEY ARE BOTH BELIEF SYSTEMS
- 58. STORIES IN YOUR BRAINS
- 59. A BRAND IS A COLLECTION OF STORIES - STORIES YOU’VE HEARD - STORIES YOU’VE EXPERIENCED YOURSELF - STORIES YOU’VE READ ABOUT - STORIES YOU’VE SEEN ON THE INTERNET - …
- 63. MAKE SENSE OF THE WORLD UNDERSTAND LIFE'S EXPERIENCES DEAL WITH DILEMMAS OVERCOME HARDSHIPS STORIES HELP PEOPLE TO
- 64. THEY ARE BELIEF SYSTEMS THAT FUNCTION AS A REFERENCE FRAME TO FACILITATE THE CHOICES WE MAKE…
- 65. …AND THAT IS EXACTLY WHAT BRANDS DO TOO
- 66. CONSUMERS HAVE TOO MANY CHOICES, AND TOO LITTLE TIME DIFFERENT COMPANIES OFTEN HAVE SIMILAR OFFERINGS BRANDS HELP CONSUMERS TO ORGANISE THE WORLD AND TO FACILITATE DECISIONS
- 67. STEPS FOR BUILDING A STORY
- 70. story mining storyline story story story story mining lining telling selling buying living
- 71. story liningstoryline story story story story mining lining telling selling buying living story story story story story story story story story story story story story story
- 72. story telling story story mining telling selling buying living concept story story story story lining
- 73. story selling mining selling buying living concept lining telling
- 74. story buying mining buying living concept lining telling selling
- 75. story living mining living R lining telling selling buying RR
- 76. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 77. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
- 78. - PEOPLE FIRST TRUST PEOPLE - THEN THEY TRUST THE STORIES THEY TELL - THEN THEY TRUST BRANDS
- 80. - GOOD STORIES - NEED TO BE TRIPLE-A - AUTHENTIC - ACCOUNTABLE - ACTIVATING
- 81. 1AUTHENTICBE WHO YOU ARE
- 84. 2ACCOUNTABLEDO WHAT YOU SAY
- 86. 3ACTIVATINGWHAT YOU HEAR, YOU FORGET WHAT YOU SEE, YOU REMEMBER WHAT YOU EXPERIENCE, YOU BUY
- 89. A GOOD EXPERIENCE? A BAD EXPERIENCE? HOW MANY TIMES DOES SOMEONE TELL OTHERS ABOUT
- 91. A GOOD EXPERIENCE 3 TIMES
- 92. A BAD EXPERIENCE
- 93. A BAD EXPERIENCE 9 TIMES
- 94. THESE ARE FACTORS FROM RESEARCH BEFORE SOCIAL MEDIA EFFECTS
- 97. A STORY THAT IS TRIPLE-A HAS THE POWER TO SPREAD
- 98. THE SAME COUNTS FOR A BRAND
- 99. BUT NOT IN A GOOD WAY!
- 100. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 101. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
- 102. BECAUSE STORIES HAVE AN EFFECT ON OUR BRAIN & BEHAVIOUR STORYTELLING LEADS TO STORYSELLING
- 104. THE EFFECT OF STORYTELLING ON YOUR BRAND BUYING INTENTIONS X2 NPS +33% EMPLOYER BRANDING BRAND ATTRIBUTES +75% SOURCE: RESEARCH 3DACCOUNTABILITY & COOLBRANDS
- 105. STORYTELLING IN THE NOW ERA: DIGITAL & SOCIAL
- 106. STORYTELLING HAS EVOLVED OVER YEARS THE CHANNELS THROUGH WHICH STORIES ARE TOLD HAVE MULTIPLIED & DIGITALISED
- 107. ENGAGING STORIES USE AL YOUR SENSES
- 108. ENGAGING STORIES USE AL YOUR SENSES NEW MEDIA: INTERACTIVE IMMERSIVE ENGAGING
- 109. INTERACTIVE CONTENT DEPENDENT ON YOUR CHOICES
- 112. 1.DEMOCRATIC
- 116. SOCIAL MEDIA AND STORYTELLING A MATCH MADE IN HEAVEN?
- 117. SOCIAL MEDIA STORYTELLING ABOUT COMMUNICATION ABOUT BUILDING RELATIONSHIPS
- 118. SOCIAL MEDIA: THE CONTEMPORARY BONFIRE
- 119. 1. SHAREABILITY 2. USE THE ELEMENTS 3. BE CONCISE 4. THE CUSTOMER = THE HERO 5. MEDIA MIX 5 TIPS FOR STORYTELLING ON SOCIAL MEDIA
- 120. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 121. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
- 122. BRANDHOME SINCE 1995 FOUNDED BY ERIK SAELENS
- 123. WE ENSURE PROFITABLE GROWTH FOR OUR CUSTOMERS’ BRAND(S) OUR MISSION
- 124. EVOLUTION 1995 knowledge center first online community on brand knowledge created by Erik Saelens 2001 knowledge center 12.000 subs for brandletter quoted in all international press training events speaker corners 2006 agency communication agency backed by unique know-how Brandhome method® branded events columns 2012 agency Brandhome academy® in UAE Brandhome foundation® guest speaker on international events
- 125. BRANDHOMEMUSEUM.COM
- 126. identity driven brand building®
- 127. MARKETING CREATIVITY CONCEPTING IMPLEMENTATION COMMUNICATION DESIGN EVENTS deliverance BRAND KNOWLEDGE STRATEGY BOOKS RESEARCH BRANDHOME METHOD® ACADEMY know-how identity driven brand building®
- 128. WHERE THEY ALL GO LEFT WE GO RIGHT WHERE THEY FOLLOW RIGHT, WE GO UN-RIGHT ATYPICAL IDEA-CENTRIC CHALLENGING CHANGE
- 129. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS THE BASICS OF STORYTELLING TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS
- 130. FROM STORYTELLING TO STORYSELLING TODAY’S TOPICS TRIPLE-A STORIES ABOUT BRANDHOME TAKE-AWAYS THE BASICS OF STORYTELLING
- 137. THANK YOU