In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies. At a high level, when we’re talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email: Find a reason to connect Tell them why they should care Bridge the gap Give a clear CTA Write the subject Edit and send Let’s take a deeper look at each of these. - - - - - - - by Brandon Redlinger Brandon.Redlinger@gmail.com Twitter.com/Brandon_Lee_09 LinkedIn.com/in/BrandonRedlinger SlideShare.net/BrandonRedlinger

1. 6 Steps to Writing the Perfect Cold
Sales Email in 5 Minutes or Less
www.PersistIQ.com

2. Here are the 6 steps to writing better cold
emails:
1. Find a reason to connect
2. Tell them why they should care
3. Bridge the gap
4. Give a clear Call-To-Action
5. Write the subject
6. Edit and send
@PersistIQ
Write Better Cold Emails
www.PersistIQ.com

3. www.PersistIQ.com
Give your prospects a reason they should want to
connect with you; a reason to care.
You really have to get into the shoes of your
prospects, and think how they think.
Good places to start: LinkedIn, AngelList, mutual
friends, and so forth.
This section should be 1-2 sentences at most.
1) Find a reason to connect

4. What can you do for your prospect? Don’t waste your time or theirs.
Clearly and concisely explain your value proposition.
This will take tweaking, testing and wordsmithing different value
propositions to get it right, but is powerful when you nail it.
Aim to accomplish this in 1 sentence.
2) Tell them why they should care
www.PersistIQ.com

5. Connect the reason you’re reaching out with telling them about your
product or service.
You’re going to insert this between the two sections to connect them.
If you don’t insert this transition, there will be too large of a gap in
ideas for the prospect, and the disconnect will turn them off.
This could be as short as a few words, but no longer than one
sentence.
3) Bridge the gap
www.PersistIQ.com

6. Don’t forget why you’re there in the first place.
Keep your CTA reasonable. Asking for 10
minutes of someone’s time is much more
reasonable than asking for 45 minutes.
There should only be one CTA per email. Make
it easy for prospects to say yes.
Your CTA should be another one sentence.
4) Give a clear Call-To-Action
www.PersistIQ.com

7. The goal of the subject line is to get the recipient
to open the email and read the first sentence.
The subject line is a reflection of the body
content of the email and therefore should be
written last.
Keep your subject line to seven words or
fewer.
5) Write the subject
www.PersistIQ.com

8. The goal of the subject line is to get the recipient
to open the email and read the first sentence.
The subject line is a reflection of the body content
of the email and therefore should be written last.
Keep your subject line to seven words or
fewer.
6) Edit and send
www.PersistIQ.com

9. ☐ Is it personal?
☐ Does it sound like a salesperson?
☐ Does the entire email flow?
☐ Is it short, concise and to the point?
☐ Does it offer value?
☐ Would I open it, read it and respond to it?
☐ Is it a truly thoughtful email?
Email Checklist
www.PersistIQ.com

10. Want some plug-and-play templates?
Check out the free PersistIQ Cold Email Generator with 40+ proven
templates.
generator.persistiq.com
@PersistIQ
Cold Email Generator
www.PersistIQ.com

11. PersistIQ
www.PersistIQ.com
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized
outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com