Keywords drive search engines and direct traffic to ALL your top sites online. If you don't know what "keywords" to use to drive the most traffic to your site then you are missing out on A TON of potential customers. CLICK THE LINK IN THE ARTICLE AND TAKE YOUR BUSINESS TO THE NEXT LEVEL!!!
#1 Marketing Secret Tool Of 2021(GROW YOUR BUSINESS TODAY)
1. Keyword Research
Is A Critical Step Any Way YOU Slice It
Ah, keyword research: the foundation of every successful website out there.
Wow, that’s a strong statement, isn’t it?
Well, it’s true. For those of you who put little to no thought into, OR who don’t understand
the high significance of keywords, the keyword research you do before getting one single
web page up will have a tremendous impact on how well you market to your target
audience.
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No pressure.
So, why is this keyword research so darned important, you ask?
Let’s say you and I are standing behind a curtain. You are probably the most revered speaker
in your area of expertise. I pull back the curtain and motion for you to go up to the podium
and speak in front of an audience of about 200.
No problem. You pull some notes out of your pocket, confidently place your hands on the mic
and speak ever so compellingly for about 35 minutes.
After you are finished, the crowd claps nicely…almost out of obligation. You don’t
understand. It was actually one of your best presentations yet! You were compelling, but not
too sales-y. You presented the problems, outlined the solutions available, and then unveiled
your perfect product to fit the bill.
So, what happened?
This audience wasn’t waiting for you…they were actually waiting on someone else who was
going to talk about a totally different subject. They don’t even know what you were talking
about.
So…..this wasn’t YOUR audience. This was not your target market.
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You had everything prepared…you had everything all perfectly laid out to be a “slippery
2. slope” that led right to the obvious solution…your product. But….you were talking to the
wrong people.
How does this relate to keyword research?
The visitors you get to your site are a direct relation to what keywords your site is known
for. If you are telling the search engines that your site is known for “niche widget solution”
or using other keywords such as your name, the name of your business…..that’s not the stuff
your market is out looking for.
The keyword research you need to do is to determine what phrases people are searching for
that have the problem for your solution. They are searching for “perfect posture” or “correct
golf swing” not “Xtreme Putter.” They don’t even know your Xtreme Putter even exists!
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And, unless you do effective keyword research, they never will.
So, how do you do the right kind of keyword research? Put yourself in their shoes. If you
were someone out there with the problem your product solves, what would you be searching
for?
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“How to train my dog”
“Popular 30 something hangouts in L.A.”
“Seattle modern art”
“Ping golf clubs”
These are the things prospective buyers are searching for….you just need to have the right
keywords as bait to catch them before they go surfing by. If you want to take your business
website to the next level and attract TONS of new traffic to your website, click the link below
and try the #1 ONLINE MARKETING TOOL FOR SMALL BUSINESSES.
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