SlideShare a Scribd company logo
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9 oktober 2014
Online Marketing
Dagcongres
‘Return on Conversations’
Impact of wearables
on content
(marketing)
Brechtje de Leij
Head of Brand NU.nl
About me
3-6-2015 NU.nl presentatie 20123
About NU.nl
3June 2015 Presentation name4
Return on Conversation
 Met de mensen
Its an app world
7
NU.nl - July 2014
1.087.503.467
pageviews.
% pageviews
Gartner: “by 2017 mobile users will provide
personalized
data streams to more than
100 apps and services
every day”
The third wave of mobile
Return on Conversation
Smartwatch
Smartwatch
Smartwatch
13
Open2Phone
Google Glass
NUfoto Glass App
Commands
Commands
3June 2015 Presentation name17
Contextual trigger
Microinteraction
Action
Return on Conversation
3June 2015 Presentation name19
Realtime translation
Context is key
3June 2015 Presentation name21
Return on Conversation
Content as a service.
Wearables
&
Marketing / Business
Mobile advertising
Pay per Gaze?
Return on Conversation
Real time commerce
Shopping redefined
Personal
Highly contextual
Micro-relevant.
From sending to serving.
@brechtjedeleij

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