2. Objective
• Goal or
• Target or
• Point to be reached
• Part of the strategy
From military. Strategy - push enemy out of sector.
• Objective 1 clear wood
• Objective 2 capture bridge
3. COVID Strategy
• Overall strategy – prevent deaths from COVID
• How?
Objectives
1. Treat patients
2. Stop spread of infection
3. Develop vaccine.
These are objectives
4. SMART
• S Specific
• M Measurable
• A Achievable or Attainable
• R Relevant or Realistic
• T Time bound
5.
6. SPECIFIC
• Identify something specific, not vague.
• E.g. “To deliver superior outcomes…” doesn’t mean anything.
Superior to what or whom? What outcomes?
• To reduce energy costs - specific
8. Achievable
• An objective that can be reached.
• Can we do it?
• Do we have the resources?
• E.g. Reduce maintenance costs by 50%
• Specific Yes
• Measurable Yes
• Achievable No
9. Relevant
• Does it make sense?
• It is appropriate?
• All FM Staff to have a Level 4 qualification
• Or
• All FM staff to study for an appropriate IWFM Qualification.
• Which is relevant/appropriate?
10. Time bound
• Will achieve this by when?
• If not time-bound, it is wishful thinking.
• We will reduce emissions
• Or
• We will reduce emissions by replacing diesel vehicles with electric
vehicles within next 3 years.
11. SMART Objective example
• We will answer call outs more quickly.
• Better
• As from next quarter;
• we will respond to 80% of urgent call outs within 2 hours and
• non-urgent call outs within 24 hours.
• Specific, Measurable, Achievable, Relevant, Time-bound