With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

3. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit
audience
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4. Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportunities
for your company.. And here is why!
#SEJSummit
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6. #SEJSummit
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7. #SEJSummit
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• Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Channel Launched
• New Podcast
• Projects with Google + Wired
• Promotional Rules Set to be Reviewed

9. #SEJSummit
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10. #SEJSummit
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11. We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and
engagement from the reddit
community. We're looking forward to
making more of an investment going
forward.
- Director Social Media & Audience Engagement
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12. The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
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14.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
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15.  Stayed involved the entire time
 Light hearted / humor
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18.  Delivered (personally)
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19. And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and
make a better, informed decision, that’s really the win,
because financial literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.
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20. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
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23.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing
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25.  317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
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 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly

27. #SEJSummit
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28. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
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30. #SEJSummit
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1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

34.  Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
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35. #SEJSummit
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Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
 https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came
 http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 http://www.searchenginejournal.com/

36. @brentcsutoras
/in/brentcsutoras
+brentcsutoras