Basic Instagram Strategy for SMB business to Non profits and Fortune 500, including the latest algorithm updates, influencer strategy

1. Prepared by: Breton Novelli
Strategy/Tactics

2. Find Influencers
• Develop list of key influencers (national and local)
• Reach out to help with cross promotion for specific campaigns and
building our followers
• Ensure proper tagging on content to avoid being swept away by the
algorithm
• Allow influencers to contribute to blog posts related to campaigns
that can be shared on their individual social channels
• Follow up via email thanking them and asking them to share the
content

3. Create Cross-Channel Synergy
• The first step is to export a list of
all customer phone numbers and
contact information from your
database or CRM.
• Take that list and import them as
contacts into your email account
• Import those phone numbers and
contact info from Email into a
smartphone and log into
Instagram account on your phone

4. Integrate Enurture Content
• If you embed live Instagram
content around a brand hashtag,
you can streamline that process
by offering photos taken by
customers to people who are
considering a product or service
• This makes the email more
engaging and the product more
appealing
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5. Create Engaging Content
• Create an overall brand strategy that
maintains consistent theme
regardless of campaign, and ensures
brand QA on channel by multiple
stakeholders
• Utilize third party applications to add
filters
• Ask, “Would I like this?”
• Create meaningful captions that
engage with the audience without
giving all of the information away
• Generate useful hashtags that link to
existing campaigns