1.
audience
building your

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Everyone that has set-up a Facebook page for their business has
done so for one reason -- to get more business. There are a few
steps that happen before Facebook fans can turn into real business.
First up, building up your Facebook audience.
Here’s a few quick fixes that will make it easier for prospects to find
you, as well as some tips on getting more fans and taking the first
step in your sales cycle.

3.
Social Media | Building Facebook Fan Base
Post personal photos
Mix up your posts -- post personal photos and give a behind
the scenes take on your business. Doing so will humanize your
page -- and allow you to ascend above your competition.

4.
Social Media | Building Facebook Fan Base
Storytelling
When we’re told a story, not only are the language
processing parts in our brain activated, but our
brain tries to experience the events as well,
therefore making it more memorable than just
stating stats or facts.

5.
Social Media | Building Facebook Fan Base
Become an expert at SHOWING your products
instead of PROMOTING them. Show your fans
real results, how you use your products, happy
fans experiencing what you offer. Add value for
your readers in each post (even if it’s just giving
them some eye candy).
Be a show-er

6.
Social Media | Building Facebook Fan Base
Schedule your content
One mistake businesses make on Facebook is heavily posting content
for a few weeks, then disappearing for a few weeks. That’s like going
to the gym for a week, taking a month off and wondering why you
aren’t seeing results. out for one day and then not doing it again for
weeks. You’ll never reach your goals with that kind of inconsistency.

7.
Metrics on fleek
Social Media | Building Facebook Fan Base
>The best time to post
>Your most engaging
type of content
>Your top post
>Most engaged fan
demographic

8.
Social Media | Building Facebook Fan Base
Tag relevant influencers in your Facebook
posts to get more exposure from their fans.
Mention & Tag

9.
Social Media | Building Facebook Fan Base
Post when your fans are online
Less views means less engagement and less shares. Find out
when your fans are online by analyzing your Facebook Insights.

10.
Social Media | Building Facebook Fan Base
Share relevant content
The better the engagement and shares, the more you’ll
show up in the news feed. This means more fans!

11.
Social Media | Building Facebook Fan Base
Video, so hot right now
Videos allow you to connect with your audience in a more
personal way. When creating video, go for a max of 15
seconds as that’s all that will auto play in the newsfeed.

12.
Social Media | Building Facebook Fan Base
Post Trending Content
Facebook labels “trending content” as important -- and they
want to be sure you don’t miss it. Take advantage of this hack
and find out what’s trending and post it when relevant, from
your desktop, it’s located in the upper right corner.

13.
Social Media | Building Facebook Fan Base
From email subscribers to Facebook fans
Add a ‘like’ button that people see after they subscribe
to your email newsletter, and inllude links in your email.

14.
Promote offline
>Add your Facebook page name to
your business cards
>Stick a Facebook sticker with your
page name on your window
>Put your Facebook page name on
all your marketing material
>Use a QR code on your packaging
to promote your Facebook page
Social Media | Building Facebook Fan Base

15.
Be worth following
If you don’t have a proper Facebook cover photo
-- you’re showing your potential fans that you
don’t care about the details. Beyond the first
impression, post with your fans in mind, not
strictly promotional, it’s about them, not you.
Social Media | Building Facebook Fan Base

16.
Vanity URL
Use a vanity URL. It cleans up your link, making it visually
appealing and easier on your fans to find your page.
Social Media | Building Facebook Fan Base
X

17.
Get your page verified
Business Pages with physical addresses can display a
verified check mark, portraying a more professional
image and letting fans know they are on the right page.
Social Media | Building Facebook Fan Base

18.
Social Media | Building Facebook Fan Base
Be responsive
When you respond to your fans, they get a notification that
you’ve responded to them. When they see your response,
you’re giving them another opportunity to like your page.

19.
Social Media | Building Facebook Fan Base
Share other’s content
It will not only help in your relationship
building, it will show your audience that
you want to provide them with valuable
content, regardless of whether it came
from you or someone else.

20.
Social Media | Building Facebook Fan Base
There’s no secret -- getting more Facebook fans will require time,
patience, dedication and commitment towards your Facebook goals.
The key is to take action. The sooner you start, the sooner you’ll start
seeing results. Once you get your momentum going, you’ll see new fans
coming in consistently each day.

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Something else we can help you with?
Just ask, cheers@movingtargets.com
We love marketing, we do this every day.

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Veteran Experience.
Modern Perspective.
movingtargets.com
800.926.2451