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Building your Facebook Audience

Everyone that has set-up a Facebook page for their business has done so for one reason -- to get more business. There are a few steps that happen before Facebook fans can turn into real business. First up, building up your Facebook audience.

Here’s a few quick fixes that will make it easier for prospects to find you, as well as some tips on getting more fans and taking the first step in your sales cycle.

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Building your Facebook Audience

  1. 1. audience building your
  2. 2. Everyone that has set-up a Facebook page for their business has done so for one reason -- to get more business. There are a few steps that happen before Facebook fans can turn into real business. First up, building up your Facebook audience. Here’s a few quick fixes that will make it easier for prospects to find you, as well as some tips on getting more fans and taking the first step in your sales cycle.
  3. 3. Social Media | Building Facebook Fan Base Post personal photos Mix up your posts -- post personal photos and give a behind the scenes take on your business. Doing so will humanize your page -- and allow you to ascend above your competition.
  4. 4. Social Media | Building Facebook Fan Base Storytelling When we’re told a story, not only are the language processing parts in our brain activated, but our brain tries to experience the events as well, therefore making it more memorable than just stating stats or facts.
  5. 5. Social Media | Building Facebook Fan Base Become an expert at SHOWING your products instead of PROMOTING them. Show your fans real results, how you use your products, happy fans experiencing what you offer. Add value for your readers in each post (even if it’s just giving them some eye candy). Be a show-er
  6. 6. Social Media | Building Facebook Fan Base Schedule your content One mistake businesses make on Facebook is heavily posting content for a few weeks, then disappearing for a few weeks. That’s like going to the gym for a week, taking a month off and wondering why you aren’t seeing results. out for one day and then not doing it again for weeks. You’ll never reach your goals with that kind of inconsistency.
  7. 7. Metrics on fleek Social Media | Building Facebook Fan Base >The best time to post >Your most engaging type of content >Your top post >Most engaged fan demographic
  8. 8. Social Media | Building Facebook Fan Base Tag relevant influencers in your Facebook posts to get more exposure from their fans. Mention & Tag
  9. 9. Social Media | Building Facebook Fan Base Post when your fans are online Less views means less engagement and less shares. Find out when your fans are online by analyzing your Facebook Insights.
  10. 10. Social Media | Building Facebook Fan Base Share relevant content The better the engagement and shares, the more you’ll show up in the news feed. This means more fans!
  11. 11. Social Media | Building Facebook Fan Base Video, so hot right now Videos allow you to connect with your audience in a more personal way. When creating video, go for a max of 15 seconds as that’s all that will auto play in the newsfeed.
  12. 12. Social Media | Building Facebook Fan Base Post Trending Content Facebook labels “trending content” as important -- and they want to be sure you don’t miss it. Take advantage of this hack and find out what’s trending and post it when relevant, from your desktop, it’s located in the upper right corner.
  13. 13. Social Media | Building Facebook Fan Base From email subscribers to Facebook fans Add a ‘like’ button that people see after they subscribe to your email newsletter, and inllude links in your email.
  14. 14. Promote offline >Add your Facebook page name to your business cards >Stick a Facebook sticker with your page name on your window >Put your Facebook page name on all your marketing material >Use a QR code on your packaging to promote your Facebook page Social Media | Building Facebook Fan Base
  15. 15. Be worth following If you don’t have a proper Facebook cover photo -- you’re showing your potential fans that you don’t care about the details. Beyond the first impression, post with your fans in mind, not strictly promotional, it’s about them, not you. Social Media | Building Facebook Fan Base
  16. 16. Vanity URL Use a vanity URL. It cleans up your link, making it visually appealing and easier on your fans to find your page. Social Media | Building Facebook Fan Base X
  17. 17. Get your page verified Business Pages with physical addresses can display a verified check mark, portraying a more professional image and letting fans know they are on the right page. Social Media | Building Facebook Fan Base
  18. 18. Social Media | Building Facebook Fan Base Be responsive When you respond to your fans, they get a notification that you’ve responded to them. When they see your response, you’re giving them another opportunity to like your page.
  19. 19. Social Media | Building Facebook Fan Base Share other’s content It will not only help in your relationship building, it will show your audience that you want to provide them with valuable content, regardless of whether it came from you or someone else.
  20. 20. Social Media | Building Facebook Fan Base There’s no secret -- getting more Facebook fans will require time, patience, dedication and commitment towards your Facebook goals. The key is to take action. The sooner you start, the sooner you’ll start seeing results. Once you get your momentum going, you’ll see new fans coming in consistently each day.
  21. 21. Something else we can help you with? Just ask, cheers@movingtargets.com We love marketing, we do this every day.
  22. 22. Veteran Experience. Modern Perspective. movingtargets.com 800.926.2451

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